* Corresponding Author
Dampak Kampanye #AyoVaksin pada Media Sosial Twitter Terhadap Ketahanan Sosial Masyarakat Indonesia Di Masa Pandemi COVID-19
https://doi.org/10.22146/jkn.78221 Delila Putri Sadayi(1), Suswanta Suswanta(2*)
(1) Universitas Muhammadiyah Yogyakarta
(2) Universitas Muhammadiyah Yogyakarta
(*) Corresponding Author
Abstract
ABSTRAK
Artikel bertujuan untuk menganalisis tingkat ketahanan sosial masyarakat Indonesia melalui seruan kampanye #AyoVaksin di media sosial Twitter selama pandemi COVID-19 di Indonesia.
Penelitian ini menggunakan metode analisis data kualitatif (QDA) dengan pendekatan eksploratif. Data sekunder digunakan dalam penelitian ini; dataset #Ayovaksin yang dikumpulkan dari media sosial Twitter dan data bersumber dari 25 berita media online nasional dari tahun 2021-2022. Data yang telah dikumpulkan kemudian dianalisis untuk mengidentifikasi variabel penelitian menggunakan perangkat lunak Nvivo 12 plus.
Hasil penelitian menunjukkan bahwa; 1) Seruan #Ayovaksin di Indonesia memiliki mobilitas interaksi rata-rata berfluktuasi dengan tagar. 2) Seruan vaksin didominasi oleh akun palsu/anonim diidentifikasi sebagai akun buzzer, aktif dalam memperbarui isu vaksin, dan aktivitas kerja akun berpola berpengaruh terhadap kontrol sosial. 3) Ajakan kampanye vaksinasi COVID-19 melalui #Ayovaksin terbukti tidak efektif, di mana media sosial memiliki kerentanan terhadap penyebaran informasi palsu (hoaks). 4) seruan #AyoVaksin tidak berpengaruh terhadap ketahanan sosial di masyarakat, sebab kontribusi dalam seruan vaksin melalui tagar #AyoVaksin tidak berjalan efektif karena didominasi oleh akun anonim. Masyarakat diharapkan dapat mengoptimalkan media sosial sebagai sarana kontrol sosial; dengan kata lain, masyarakat bisa lebih bijak dalam menggunakan media sosial
Keywords
Full Text:
PDFReferences
Alizadeh, H. dan A. Sharifi, 2021, ‘Analysis of the state of social resilience among different socio-
demographic groups during the COVID- 19 pandemic’, International Journal of Disaster Risk Reduction, Vol. 64 (May), h. 102514. doi: 10.1016/j.ijdrr.2021.102514.
AlYahmady, H. H. dan S. S. Al Abri, 2013, ‘Using Nvivo for Data Analysis in Qualitative
Research’, International Interdisciplinary Journal of Education, Vol. 2, No. 2, hh. 181–186. doi: 10.12816/0002914.
Azmi, N. A., A.Weriframayeni, R.D.P. Ahsani, 2021, ‘Formulating a Health Sustainable
Development Policy: How the Actors Handling the COVID-19 in Indonesia’, Jurnal Public Policy, Vol.7, No. 2, hh. 134–141.
Azmi, N. A., A.Weriframayeni, R. Dewi, R., 2021, How the Actors Handling the COVID- 19 in
Indonesia’, 2., ‘Jurnal Public Policy Formulating a Health Sustainable Development Policy
Azmi, N. A., A.T. Fathani, 2021, ‘Social Media Network Analysis (SNA): Identifikasi
Komunikasi dan Penyebaran Informasi Melalui Media Sosial Twitter’, Jurnal Media Informatika Budidarma, Vol. 5, No. 4, hh. 1422–1430.
Benati, I. dan M. Coccia, 2022, ‘Global analysis of timely COVID-19 vaccinations:
improving governance to reinforce response policies for pandemic crises’, International Journal of Health Governance, Vol. 27, No.3, hh. 240–253. doi: 10.1108/IJHG-07-2021-0072.
Bhutta, Z. A. dkk., 2021, ‘Conflict, extremism, resilience and peace in South Asia; Can covid-19
provide a bridge for peace and rapprochement?’, The BMJ, 375. doi: 10.1136/BMJ-2021-067384.
Bryant, R. A., 2021, ‘The Relevance of the Five Elements of Resilience during the COVID-19
Pandemic’, Psychiatry (New York), Vol. 84, No. 4, hh. 351–357. doi: 10.1080/00332747.2021.2005428.
Bukar, U. A., 2022, ‘How social media crisis response and social interaction is helping people
recover from Covid-19: an empirical investigation’, Journal of Computational Social Science, Vol. 5, No. 1, hh. 781–809. doi: 10.1007/s42001-021-00151-7.
Casaux-Huertas, A., 2021, ‘“From fear to resilience”. Phenomenological study on the impact of
the COVID-19 pandemic on caregivers of dependent hemodialysis patients ’, Enfermeria Nefrologica, Vol.24, No.3, hh. 250–260. doi: 10.37551/S2254-28842021022.
Chokshi, D. A., 2021, ‘From Economic Recovery to Health Resilience’, JAMA - Journal of the
American Medical Association, Vol. 325, No. 8, hh. 710–711. doi: 10.1001/jama.2020.24936.
Davis, C. M., 2021, ‘Readiness and resilience of the health systems of the UK and Russia during
Covid-19 epidemics in 2020-2021: impacts of priorities, shortages and rationing’, Post-Communist Economies, Vol. 33, No. 1, hh. 1–63. doi: 10.1080/14631377.2020.1867433.
Demuyakor, J., I.N. Nyatuame, dan S. Obiri, 2021, ‘Unmasking COVID-19 Vaccine “Infodemic” in
the Social Media’, Online Journal of Communication and Media Technologies, Vol.11, No.4, h. e202119.
Dewi, A., A.Nurmandi, E.Rochmawati, E.P. Purnomo, 2020, ‘Global policy responses to
the COVID-19 pandemic: proportionate adaptation and policy experimentation: a study of country policy response variation to the COVID-19 pandemic’, Health Promotion Perspectives, Vol. 10, No. 4, hh. 359–365. doi: 10.34172/hpp.2020.54.
Dewi, A., A.Nurmandi, E. Rochmawati, E. Priyo Purnomo, 2020, ‘Global policy responses
to the COVID-19 pandemic: proportionate adaptation and policy experimentation: a study of country policy response variation to the COVID-19 pandemic’, Health Promotion Perspectives, 2020, No. 4, hh. 359–365. doi: 10.34172/hpp.2020.54.
Dovbysh, O. dan E.Somfalvy, 2021, ‘Understanding Media Control in the Digital Age’, Media and
Communication, Vol. 9, No. 4, hh. 1–4.
Drury, A., M.Eicher, dan M. Dowling, 2021, ‘Experiences of cancer care during COVID-19: Phase
1 results of a longitudinal qualitative study’, International Journal of Nursing Studies Advances, Vol.3. doi: 10.1016/j.ijnsa.2021.100030.
Eshel, Y. dkk., 2022, ‘Partial Social Integration as a Predictor of COVID-19 Vaccine Rejection and
Distress Indicators’, Frontiers in Public Health, Vol.10. doi: 10.3389/fpubh.2022.900070.
Fernández-Prados, J. S., A.Lozano-Díaz, dan J. Muyor-Rodríguez, 2021, ‘Factors explaining social
resilience against COVID-19: the case of Spain’, European Societies, Vol. 23, (S1), hh. S111–S121. doi: 10.1080/14616696.2020.1818113.
Gambo, N. dan I. Musonda, 2022, ‘Influences of social media learning environments on the learning
process among AEC university students during COVID-19 Pandemic: Moderating role of psychological capital’, Cogent Education, Vol. 9, No. 1. doi: 10.1080/2331186X.2021.2023306.
Griva, K., 2021, ‘Evaluating rates and determinants of covid-19 vaccine hesitancy for adults
and children in the singapore population: Strengthening our community’s resilience against threats from emerging infections (socrates) cohort’, Vaccines, Vol. 9, No. 12,. doi: 10.3390/vaccines9121415.
Halbreich, U., 2021, ‘Mental vaccines: Can resilience and adaptation of vulnerable individuals and
populations be enhanced before disasters and crises?’, BJPsych Advances, Vol. 27, No. 3, hh. 201–203. doi: 10.1192/bja.2021.14.
Herrera-Peco, I., 2021, ‘Healthcare Professionals’ Role in Social Media Public Health
Campaigns: Analysis of Spanish Pro Vaccination Campaign on Twitter’, in Healthcare. Multidisciplinary Digital Publishing Institute, h. 662.
Huesch, M., G.Ver Steeg, A.Galstyan, 2013, ‘Vaccination (anti-) campaigns in social media’,
in Workshops at the Twenty-Seventh AAAI Conference on Artificial Intelligence.
Ionescu, T. C., 2021, ‘Anxiety, perceived stress, and resilience during the covid-19 pandemic:
Population estimates of persons presenting to a general practitioner in romania’, Brain Sciences, Vol. 11, No. 11. doi: 10.3390/BRAINSCI11111541.
Jacob, C. M., 2020, ‘Building resilient societies after COVID-19: the case for investing in
maternal, neonatal, and child health’, The Lancet Public Health, Vol. 5, No. 11, hh. e624–e627. doi: 10.1016/S2468-2667(20)30200-0.
Kemenkes RI, 2022, Vaccination COVID-19 Data.
Khatiwada, A. P., 2021, ‘Impact of the first phase of COVID-19 pandemic on childhood routine
immunisation services in Nepal: a qualitative study on the perspectives of service providers and users’, Journal of Pharmaceutical Policy and Practice, Vol.14, No. 1. doi: 10.1186/s40545-021-00366-z.
Kurniawan, D., 2021, ‘Social Media Used to Spread Vaccination Program: Case of Indonesia
Vaccination Covid-19 Policy’.
Loisa, R., 2020, ‘Actor Network and Cohort Cultures in the Business of Political Buzzer’, in
Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019). Atlantis Press, hh. 309–315.
Mano, R., 2020, ‘Social Media and Resilience in the COVID-19 Crisis’, Advances in Applied
Sociology, Vol. 10, No. 11, hh. 454–464. doi: 10.4236/aasoci.2020.1011026.
Marzouki, Y., F.S.Aldossari, G.A. Veltri, 2021, ‘Understanding the buffering effect of social
media use on anxiety during the COVID-19 pandemic lockdown’, Humanities and Social Sciences Communications, Vol. 8, No. 1. doi: 10.1057/s41599-021-00724-x.
Mathieu, E., 2021, ‘A global database of COVID-19 vaccinations’, Nature human behaviour,
hh. 1–7.
Morganstein, J. C., 2022, ‘Preparing for the Next Pandemic to Protect Public Mental Health: What
Have We Learned from COVID-19?’, Psychiatric Clinics of North America, Vol. 45, No. 1, hh. 191–210. doi: 10.1016/j.psc.2021.11.012.
Numerato, D., 2019, ‘The vaccination debate in the “post‐truth” era: social media as sites of
multi‐layered reflexivity’, Sociology of health & illness, Vol. 41, hh. 82–97.
Parvar, S. Y., 2022, ‘Prevalence of anxiety, depression, stress, and perceived stress and their
relation with resilience during the COVID-19 pandemic, a cross-sectional study’, Health Science Reports, Vol. 5, No. 1. doi: 10.1002/hsr2.460.
Pastor, L. M., 2021, ‘Editor’s Note: COVID-19: resilience and temperance ’, Cuadernos de bioetica :
revista oficial de la Asociacion Espanola de Bioetica y Etica Medica, Vol. 32, No. 104, hh. 11–14. doi: 10.30444/CB.83.
Pechansky, F., 2022, ‘Addictions and mental health in the trans-and post-COVID-19 era: are we
prepared to teach and treat? ’, Jornal Brasileiro de Psiquiatria, Vol. 71, No. 1, hh. 1–2. doi: 10.1590/0047-2085000000370.
Prawoto, N., E.P.Purnomo, A.A. Zahra, 2020, ‘The impacts of Covid-19 pandemic on socio-
economic mobility in Indonesia’, International Journal of Economics and Business Administration, Vol. 8, No. 3, hh. 57–71. doi: 10.35808/ijeba/486.
Puri, N., 2020, ‘Social media and vaccine hesitancy: new updates for the era of COVID-19 and
globalized infectious diseases’, Human vaccines & immunotherapeutics, Vol. 16, No. 11, hh. 2586–2593.
Ratzan, S. C., S.Sommariva, S. L. Rauh, 2020, ‘Enhancing global health communication during a
crisis: Lessons from the COVID-19 pandemic’, Public Health Research and Practice, Vol. 30, No. 2. doi: 10.17061/phrp3022010.
Reicher, S. dan L. Bauld, 2021, ‘From the “fragile rationalist” to “collective resilience”: What
human psychology has taught us about the covid-19 pandemic and what the covid-19 pandemic has taught us about human psychology’, Journal of the Royal College of Physicians of Edinburgh, Vol. 51, hh. S12–S19. doi: 10.4997/JRCPE.2021.236.
Sacco, P. L. dan M. De Domenico, 2021, ‘Public health challenges and opportunities after COVID-
19 ’, Bulletin of the World Health Organization, Vol. 99, No.7, hh. 529–535. doi: 10.2471/BLT.20.267757.
Sadayi, D. P., 2022, ‘Web Analytics: How VisitingJogja. com Used in Tourism Recovery Due
to the COVID-19 Pandemic’, in International Conference on Human-Computer Interaction. Springer, hh. 418–429.
Siller, H. dan N. Aydin, 2022, ‘Using an Intersectional Lens on Vulnerability and Resilience in
Minority and/or Marginalized Groups During the COVID-19 Pandemic: A Narrative Review’, Frontiers in Psychology, Vol.13. doi: 10.3389/fpsyg.2022.894103.
Slavich, G. M., L.G.Roos, J. Zaki, 2022, ‘Social belonging, compassion, and kindness: Key
ingredients for fostering resilience, recovery, and growth from the COVID-19 pandemic’, Anxiety, Stress and Coping, Vol. 35, No. 1, hh. 1–8. doi: 10.1080/10615806.2021.1950695.
Stabler, L., 2021, ‘A rapid realist review of effective mental health interventions for individuals
with chronic physical health conditions during the COVID-19 pandemic using a systems-level mental health promotion framework’, International Journal of Environmental Research and Public Health, Vol. 18, No. 23. doi: 10.3390/ijerph182312292.
Steffens, M. S., dkk., 2019, ‘How organisations promoting vaccination respond to misinformation on
social media: a qualitative investigation’, BMC public health, Vol.19, 1, hh. 1–12.
Sundstrom, B. dkk., 2021, ‘Correcting HPV Vaccination Misinformation Online: Evaluating the
HPV Vaccination NOW Social Media Campaign’, Vaccines, Vol. 9, No. 4, h. 352.
Vargas, A. N. dkk., 2021, ‘Negative Perception of the COVID-19 Pandemic Is Dropping: Evidence
From Twitter Posts’, Frontiers in Psychology, Vol.12. doi: 10.3389/fpsyg.2021.737882.
Wang, V. Y., 2022, ‘Systemic resilience and COVID-19: lessons from Taiwan’, International
Journal for Quality in Health Care, Vol. 34, No. 2. doi: 10.1093/intqhc/mzac029.
Xie, L., J.Pinto, B. Zhong, 2022, ‘Building community resilience on social media to help
recover from the COVID-19 pandemic’, Computers in Human Behavior, Vol.134(January), h. 107294. doi: 10.1016/j.chb.2022.107294.
Zahra, A. A., E.P. Purnomo, A.N. Kasiwi, 2020, ‘New democracy in digital era through social
media and news online’, Humaniora, Vol. 11, No. 1, hh. 13–19.
DOI: https://doi.org/10.22146/jkn.78221
Article Metrics
Abstract views : 3003
| 
views : 2232
Refbacks
- There are currently no refbacks.
Copyright (c) 2022
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.