Vol 16, No 2 (2014)

May-August

Articles

The Impact of Message Framing and Source Credibility on Breastfeeding Intention: A Social Marketing Approach

Ananda Sabil Hussein, Valerie Manna, David Cohen

The Role of Relational Reward Benefits for Developing the Non-Financial Value of a Customer to an Organization: Structural Equation Modeling Approach

Enny Kristiani, Ujang Sumarwan, Lilik Noor Yuliati, Asep Saefuddin

Dynamic Marketing and Service Innovation for Service Excellence

Evo S. Hariandja, Togar M. Simatupang, Reza A. Nasution, Dwi Larso

Fraud Firms and the Matching Principle: Evidence from Korea

Jooyeon Hong, Wonsun gamaijb@gmail.com Paek

A Comparative Analysis of the Quality of Islamic and Conventional Banks’ Asset Management in Indonesia

M. Shabri Abd. Majid, Said Musnadi, Indra Yadi Putra

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Gadjah Mada International Journal of Business
Master in Management | Faculty of Economics Business | Universitas Gadjah Mada
Jl. Teknika Utara No. 1 Yogyakarta 55281 Indonesia | Phone: +62 274 511036 | Fax: +62 274 511035

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