Ananda Sabil Hussein
* Corresponding Author
Faculty of Economics and Business, Universitas Brawijaya
Indonesia

HUSSEIN, Ananda Sabil is a lecturer and a researcher at the Management Department, Faculty of Economics and Business Brawijaya University. He holds a Doctoral degree in the area of Marketing from Lincoln University Canterbury New Zealand. His research interest lies in social marketing, marketing strategy and consumer behavior.

     

Valerie Manna
Faculty of Agribusiness and Commerce, Lincoln University Canterbury
New Zealand

MANNA, Valerie is a senior lecturer at the Faculty of Commerce Lincoln University Canterbury New Zealand. She gained her Doctoral degree from Rensselaer Polytechnic Institute USA. Her research interest is in the field of Services marketing with a particular emphasis on health care, pharmaceutical and dietary supplements marketing, and social marketing.     

David Cohen
Faculty of Agribusiness and Commerce, Lincoln University Canterbury
New Zealand

COHEN, David is an associate professor at the Faculty of Commerce Lincoln University Canterbury New Zealand. He holds a Doctoral degree from the University of Southern California USA. He has supervised some research in the area of marketing and ethics. His research interest is in advertising, marketing ethics and tradition based consumption.