Determining Marketing Channel Preference: A Case Study of Chocolate Drink’s Consumer Preferences
Moh Wahyudin(1*), Firda Safira Yulianti(2), Wagiman Wagiman(3)
(1) Department of Agroindustrial Technology, Faculty of Agricultural Technology, Universitas Gadjah Mada
(2) 
(3) 
(*) Corresponding Author
Abstract
Keywords
Full Text:
PDFReferences
Almanasreh , E., Moles, R. & Chen, T., 2019. Evaluation of Methods Used for Estimating Content Validity. Research in Social and Administrative Pharmacy, 15(2), pp. 214-221. Bhalekar, P., Ingle, S. & Pathak, K., 2014. The Study of E-commerce. Asian Journal of Computer Science and Information Technology, 4(3), pp. 25-27. Chiang, Wei-yu, K. & Zhen, L., 2010. An Analytic Hierarchy Process Approach to Assessing Consumer's Distribution Channel Preferences. International Journal of Retail and Distribution Management, 38(2), pp. 78-96. Chocarro, R., Cortinas, M. & Villanueva, M., 2013. Electronic Commerce Research and Applications Situational Variables in Online Versus Offline Channel Choice. Electronic Commerce Research and Applications, 12(5), pp. 347-361. Cravens, D. & Piercy, N., 2006. Strategic Marketing. New York: McGraw-Hill. Creative Decision Foundation Salvatore, D., 2014. Ekonomi Internasional. 2nd Edition ed. Jakarta: Salemba Empat. Gable, R., Mccoach, D. & Madura, J., 2013. Instrument Development in The Affective Domain: Measuring Attitudes and Values in Corporate and School Settings. 3rd Edition ed. Berlin: Springer. Ho Daniel, Newell, G. & Walker, A., 2005. The Importance of Property-specific Attributes in Assessing CBD Office Building Quality. Journal of Property & Investment, Volume 23, pp. 424-444. Jo Black, N., Lockett, A., Ennew C., Winklhofer. H, McKechnie, S., 2002. Modelling Consumer Choice of Distribution Channels: An Illustration from Financial Services. International Journal of Bank Marketing , 20(4), pp. 161-173. Kaplan, A. & Haenlein, M., 2010. Users of the World, unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), pp. 59-68. Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P.K., 2016. From Social to Sale: The Effects of Firm-generated Content in Social Media on Customer Behavior. Journal of Marketing, 80(1), pp. 7-25. Levin , A., Levin, I. & Weller, J., 2005. A Multi-Attribute Analysis of Preferences for Online and Offline Shopping: Differences Across Products, Consumers, and Shopping Stages. Journal of Electronic Commerce Research , 6(4), pp. 281-290. Lihra, T. & Graf, R., 2009. Multi-channel Communication and Consumer Choice in The Household Furniture Buying Process. Direct Marketing: An International Journal , 1(3), pp. 146-160. Misirlis, N. & Vlachopoulou, M., 2018. Social Media Metrics and Analytics in Marketing-S3M: A Mapping Literature Review. International Journal of Information Management, 38(1), pp. 270-276. Newman, I., Lim, J. & Pineda, F., 2013. Content Validity Using A Mixed Methods Approach: Its Application and Development Through the Use of a Table of Specifications Methodology. Journal of Mixed Methods Research, 7(3), pp. 243-260. Rahardjo, C., 2016. Factors that Become Consumer Preferences in Buying Frozen Food Products. Journal of Management and Business Start-Ups, 1(1), pp. 32-43. Rajamma, R., Paswan, A. & Ganesh, G., 2007. Services Purchased at Brick and Mortar Versus Online Stores, and Shopping Motivation. Journal of Services Marketing , 21(3), pp. 200-212. Saaty, R., 2016. Decision Making in Complex Environments. Pittsburgh: s.n. Saaty, T., 2008. Decision Making with The Analytic Hierarchy Process. International Journal of Services Sciences, 1(1), pp. 83-98. Salvatore, D., 2014. Ekonomi Internasional. 2nd Edition ed. Jakarta: Salemba Empat. Sarkar, R. & Das, D., 2017. Online Shopping vs Offline Shopping: A Comparative Study. International Journal of Scientific Research in Science and Technology, 3(1), pp. 1367-1368. Sellers-Rubio, R. & Mas-Ruiz, F., 2010. Economic Efficiency in Supermarkets: Evidence in Spain. International Journal of Retail & Distribution Management, 34(2), pp. 155-171. Vargas, L. & Saaty, T., 2011. In: Assad A., Gass S. (eds) Profiles in Operations Research. International Series in Operations Research & Management Science, 147(Springer, Boston, MA). Wahyudin, M. & Azali, F., 2020. Consumer Shopping Behavior Through Online Store for Food and Beverages. IOP Conference Series: Earth Environment Science, 425(1), p. 012026. Wahyudin, M., Wagiman & Khulsum, V., 2020. Analytical Hierarchy Process of Instant Chocolate Drink Development based-on Consumer Preferences. Agroindustrial Journal , 7(2), pp. 492-495. Zaffou, Madiha & Chidmi, B., 2011. The Effect of Variety Offering on Demand and Supermarket Competition: Yogurt in the Houston Metropolitan Area. Innovative Marketing , Volume 3, pp. 8-18.
DOI: https://doi.org/10.22146/aij.v8i2.76722
Article Metrics
Abstract views : 1971 | views : 1557Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Moh Wahyudin, Firda Safira Yulianti, Wagiman Wagiman
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.