* Corresponding Author
The Effect of Perceived Quality, Price, and Product Safety on Loyalty Consumer XYZ Products
https://doi.org/10.22146/aij.v6i2.56958 Kharisma Husna Wirasti(1*), Mochammad Maksum(2), Muhammad Prasetya Kurniawan(3), Anggoro Cahyo Sukartiko(4)
(1) Department of Agroindustrial Technology, Faculty of Agricultural Technology, Universitas Gadjah Mada
(2) Department of Agroindustrial Technology, Faculty of Agricultural Technology, Universitas Gadjah Mada
(3) Department of Agroindustrial Technology, Faculty of Agricultural Technology, Universitas Gadjah Mada
(4) Department of Agroindustrial Technology, Faculty of Agricultural Technology, Universitas Gadjah Mada
(*) Corresponding Author
Abstract
Herbal skincare products are becoming more popular nowadays as consumers’ concern regarding the negative side effects of synthetic ingredients are rising as well. XYZ is a newcomer herbal skincare brand from Indonesia and currently has not become one of the 10 famous cosmetic brands in Indonesia. This research was conducted to determine the description of consumer perceptions regarding the quality, price and safety of XYZ products and its influence on consumer loyalty. Questionnaires are distributed online by using google forms to make it easier to cover a wide area. Data collection is done by nonprobability sampling method using purposive and snowball sampling. There were 400 respondents obtained with the criteria of women who have bought and used XYZ products in Indonesia. This research used quantitative, qualitative and descriptive analysis methods. The obtained data was then analyzed by using multiple linear regression method with the help of SPSS software. Based on the conducted research, the results showed the average consumer agrees that XYZ has good product quality, affordable prices and safe to use. Perceived quality, price and safety have a significant effect on the XYZ consumer loyalty products, both partially and simultaneously. Quality perception has the strongest influence whereas, safety perception has the weakest influence on the consumer loyalty.
Keywords
Full Text:
PDFReferences
Bella, Annisa. 2019. Beauty 4.0: Gambaran Outlook Kecantikan pada Tahun Ini dikutip dari Https://Marketeers.Com/Beauty-4-0- Gambaran-Outlook-Kecantikan-DiTahun-Ini/ tanggal 2 Januari 2020.
Cahyani, Nidia Sri., Joyce Lapian dan Johan Tumiwa. 2017. The Effect Of Brand Image, Perceived Price, And Perceived Quality On Consumers’ Purchase Decision Of Pond’s Skin Care Product. Jurnal EMBA Vol.5 No.2
Cahyaningrum, Francisca Eka. 2007. Pengaruh Persepsi Tentang Kualitas, Harga, Dan Merek Produk Terhadap Loyalitas Pelanggan. Skripsi Jurusan Pendidikan Ilmu Pengetahuan Sosial, Universitas Sanata Dharma, Yogyakarta.
Emerald, Mila., Arief Emerald., Leeona Emerald Dan Vikas Kumas. 2016. Perspective Of Natural Products In Skincare. Pharmacy & Pharmacology International Journal Volume 4 Issue 3 - 2016
Fimela. 2015. Tube, Solusi Terbaik untuk Kemasan Kosmetik dikutip dari https://www.fimela.com/beautyhealth/read/3511336/tube-solusi-terbaikuntuk-kemasan-kosmetik tanggal 2 Januari 2020.
Fitriani, Vania dan Osa Omar Sharif. 2018. Analisis Faktor Yang Mempengaruhi Loyalitas Merek Konsumen pada Produk Kosmetik. ISSN : 2355-9357 E-Proceeding Of Management : Vol.5, No.1 Maret
Ghazali, Ezlika., Pat Chen Soonb., Dilip S. Mutumc., Bang Nguyend. 2017. Health and cosmetics: Investigating consumers’ values for buying organic personal care products. Journal of Retailing and Consumer Services 39 (2017) 154–163.
Heru, Maria Helena. 2018. Analisis Strategi Marketing Communications Herborist Dalam Menciptakan Brand Awareness. Bachelor Thesis, Universitas Multimedia Nusantara.
Kotler dan Keller. 2009. Manajemen Pemasaran. Jakarta: Erlangga.
Kotler, Philip and Garry Armstrong. 2008. Prinsip-prinsip Pemasaran, Jilid 1, Erlangga, Jakarta
Lee, Jia En., Mei Ling Goh and Mohd Nazri Bin Mohd Noor. 2019. Understanding Purchase Intention of University Students Towards Skin Care Products. Published in PSU Research Review: An International Journal. Published by Emerald Publishing Limited.
Minawati, Azria Rahma. 2017. Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan. Skripsi Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Surakarta.
Moslehpour, Massoud., Wing-Keung Wong., Kien Van Pham., Carrine K. Aulia. 2016. Repurchase Intention of Korean Beauty Products among Taiwanese Consumers. Journal of Marketing and Logistics Vol. 29 No. 3. 569-588 Emerald Publishing Limited 1355-5855 DOI 10.1108/APJML- 06-2016-0106.
Nurullaili. 2013. Analisis Faktor-Faktor Yang Memengaruhi Loyalitas Konsumen Tupperware (Studi Pada Konsumen Tupperware di Universitas Diponegoro). Skripsi. Fakultas Ekonomi. Universitas Diponegoro.
Rahma, Vebri Aria. 2018. The Influence of Brand Equity to Purchasing Decisions on Wardah Products (studies conducted at Wardah Beauty House stores, Surabaya). International Journal of Integrated Education, Engineering and Business) Volume 1 Number 1.
Suardi, Wahdi. 2018. Laporan Mini Riset Mahasiswa (lanjutan). Uninus, Fakultas Ekonomi.
Tranggono, Retno Iswari, Latifah, Fatma. 2007. Buku Pegangan Ilmu Pengetahuan Kosmetik. Jakarta: Gramedia Pustaka Utama.
DOI: https://doi.org/10.22146/aij.v6i2.56958
Article Metrics
Abstract views : 3317
| 
views : 3569
Refbacks
- There are currently no refbacks.
Copyright (c) 2020 Kharisma Husna Wirasti, Mochammad Maksum, Muhammad Prasetya Kurniawan, Anggoro Cahyo Sukartiko
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Agroindustrial Journal has been Indexed by:
Agroindustrial Journal (print ISSN: 2252-6137; online ISSN: 2302-3848) is published by Department of Agro-industrial Technology UGM, Universitas Gadjah Mada in collaboration with APTA (Indonesian Association of Agro-industry Technologist).