Consumer Behavior in Their Buying Decision Process of Agro-Geographical Indication Products in Yogyakarta
Hildha Nurmalasari Dewi(1), Anggoro Cahyo Sukartiko(2*), Agung Putra Pamungkas(3)
(1) Department of Agroindustrial Technology, Faculty of Agricultural Technology, Universitas Gadjah Mada, Indonesia
(2) Department of Agroindustrial Technology, Faculty of Agricultural Technology, Universitas Gadjah Mada, Indonesia
(3) Department of Agroindustrial Technology, Faculty of Agricultural Technology, Universitas Gadjah Mada, Indonesia
(*) Corresponding Author
Abstract
Keywords
Full Text:
PDFReferences
Kotler, P. (2007). Manajemen Pemasaran, Analisis Perencanaan, Pengendalian [Marketing Management, Analysis, Planning, and Control](Bahasa Ind). Jakarta: Salemba Empat. [In Bahasa]
Rangnekar, D. (2003). The Socio-Economics of Geographical Indications, A Review of Empirical Evidence from Europe. Coventry: Warwick University.
Seetisarn, P. (2011). Thai Consumers Willingness to Pay for Food Products with Geographical Indications, 4(3), 161 –170. http://doi.org/10.5539/ibr.v4n3p161
Septiono, S. (2009). Perlindungan Indikasi Geografis dan Potensi Indikasi Geografis Indonesia. [Protecting Geographical Indication and Its Potential in Indonesia] Jakarta:Subdit indikasi Geografis Ditjen HKI Kementerian Hukum dan HAM. RI.[In Bahasa]
Sumarwan, U. (2011). Perilaku Konsumen Teori dan Penerapannya Dalam Pemasaran [Consumer Behavior, Its Theory, and Application in Marketing](2nd ed.). Bogor:Ghalia Indonesia.[In Bahasa]
Taufiq, F. M. (2015). Prospek Ekonomi Usaha Tani Kopi Arabika Gayo [Economic Prospect of Arabica Gayo Coffee Farming]. Retrieved September 26, 2015, from http://www.kompasiana.com/masfathan66/prospek-ekonomi-usaha-tani-kopi-arabika-gayo_555311e86523bddb0c16ff8b. [In Bahasa]
Umar, H. (2003). Riset Pemasaran dan Perilaku Konsumen [Marketing Research and Consumer Behavior]. Jakarta: Gramedia Pustaka Utama. [In Bahasa]
DOI: https://doi.org/10.22146/aij.v4i1.27396
Article Metrics
Abstract views : 4164 | views : 4852Refbacks
- There are currently no refbacks.
Copyright (c) 2017 Hildha Nurmalasari Dewi, Anggoro Cahyo Sukartiko, Agung Putra Pamungkas
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.