Breast Cancer Prevention Education Through Community Empowerment and TPS (Transactional, Precise, and Skilled) Communication Model in Bontang City

https://doi.org/10.22146/jpkm.94169

Erni Asneli Asbi(1*), Diyanti Isnani Siregar(2), Khairu Zein(3), Emi Triani(4), Nicholas Marpaung(5)

(1) Study Program of Social Welfare Science, Faculty of Social and Political Science, Universitas Sumatera Utara, Medan, Indonesia
(2) Study Program of Forestry Engineering, Faculty of Industrial Technology, Institut Teknologi Sumatera, Lampung Selatan, Indonesia
(3) Study Program of Internal Medicine, Faculty of Medicine, Universitas Airlangga, Surabaya, Indonesia
(4) Study Program of Social Welfare Science, Faculty of Social and Political Science, Universitas Sumatera Utara, Medan, Indonesia
(5) Study Program of Business Administration, Faculty of Social and Political Sciences, Universitas Sumatera Utara, Medan, Indonesia
(*) Corresponding Author

Abstract


The prevalence of breast cancer in Indonesia is still increasing. Data from the Global Cancer Observatory shows that the most common cancer case in Indonesia is breast cancer. Meanwhile, the incidence of breast and cervical cancer in Bontang City reaches 30% of the overall cancer data in Bontang (Akurasi.id, 2024). Therefore, there is a need for a health promotion campaign and breast cancer prevention using simple communication methods. This program aimed to provide education to health cadres (PKK) in three sub-districts of Bontang, targeting 100 participants. Five sub-districts were selected from each of the three sub-districts, with seven participants sampled from 10 sub-districts and six participants sampled from five sub-districts. Participants were selected using purposive sampling. The program employed a participatory research approach based on community empowerment, using the TPS (Transactional, Precise, and Skilled) communication model. The program was conducted in three stages. In the first stage, theoretical information related to breast cancer and its prevention was provided, along with 100 questions and answers shared online beforehand. The second stage involved practicing breast self-examination (SADARI). The third stage combined theory and practice, incorporating
educational strategies through games and evaluations. The program results showed that 83% of participants agreed that knowledge about breast cancer and its prevention was necessary. The program successfully improved the knowledge and attitudes of PKK/health cadres through an interactive, participatory approach. Although there were barriers related to participant agility, support from trained organizers proved effective in overcoming them. These findings confirm the importance of health education that emphasizes two-way communication and breast cancer prevention.


Keywords


Community Services; Education; Training; Community Empowerment; Health Cadres; Disease Prevention; Breast Cancer; Local Awareness

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DOI: https://doi.org/10.22146/jpkm.94169

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