* Corresponding Author
Introducing Market Access Using Trade Map to Export Products for a Micro and Small Entrepreneur in Bandung
https://doi.org/10.22146/jpkm.92652 Francesca Klarensia Angela(1*), Affabile Rifawan(2)
(1) Department of International Relations, Faculty of Social and Political Sciences, Universitas Padjadjaran, Indonesia
(2) Department of International Relations, Faculty of Social and Political Sciences, Universitas Padjadjaran, Indonesia
(*) Corresponding Author
Abstract
Rahsa Nusantara is an Indonesian start-up established in 2016 with a specialization in crafting natural products derived from local ingredients. One of their products is Sukhaloka, a natural collagen booster extracted from taro's tuber. This product is rich in hyaluronic acid, offering hair, skin, and nail’s health benefits. As Rahsa Nusantara aims to expand globally, the company faces challenges in gaining international market access. In response, a community empowerment program was conducted by Universitas Padjadjaran, collaborating with the Free Trade Agreement (FTA) Center. The program involved two weeks of preparation, foreign market research, and a virtual consultation session with FTA Center expert. The findings highlighted the potential export destinations, such as Japan, where the demand for collagen products is notably high. The FTA Center expert provided valuable insights and recommendations, including product positioning, cost breakdown, and the importance of certifications for specific markets. The program successfully equipped Rahsa Nusantara with knowledge and tools for effective market entry. The study concludes by emphasizing the need for ongoing collaboration, continuous market research, and the implementation of expert advice for sustained success in international trade.
Keywords
Full Text:
PDFReferences
Amala, A., & Rahmawati, F. (2021). Pemanfaatan umbi talas (Colocasia esculenta (L.) Schoot) sebagai bahan pembuatan tarogi (talas onigiri dengan isian sambal cakalang daun kemangi. Prosiding PTBB FT UNY, 16(1). https://journal.uny.ac.id/index.php/ptbb/article/view/44463
Breuer, C., & Hallmann, K. (2011). Unique Selling Proposition (USP). In L. E. Swayne, & M. Dodds (Eds.), Encyclopedia of Sports Management and Marketing (Vol. 4, pp. 1609–1611). Sage Publications.
Chen, J. (2023). Due diligence. Investopedia. https://www.investopedia.com/terms/d/duediligence.asp#:~:text=Due diligence is a process,most notably to business transactions
Ekmekçi, A. K. (2010). The importance of product positioning and global branding for sustaining competitive advantage within the companies' global marketing strategy. Chinese Business Review, 9(4), 17–26.
Di Fatta, D., Gera, N., Tyagi, L. K., & Grisold, T. (2019). Export knowledge: Determinant of export strategy, export commitment and export performance in carpet industry. Kybernetes, 48(8). https://doi.org/10.1108/K-05-2018-0245}
Firmansyah, H., & Hendra, E. (2015). Implikasi globalisasi ekonomi dan perdagangan bebas terhadap stabilitas nilai rupiah. Asy-Syari‘Ah, 17(1), 45–54.
Free Trade Agreement Center. (2023). Regional Comprehensive Economic Partnership (RCEP). FTA Center. https://ftacenter.kemendag.go.id/regional-comprehensive-economic-partnership-rcep
Herlina, N. (2021). Program Magang dan Studi Independen Bersertifikat (MSIB) kampus merdeka, beri pengalaman di dunia profesi. Dikti Kemdikbud. https://dikti.kemdikbud.go.id/kabar-dikti/kabar/program-magang-dan-studi-independen-bersertifikat-msib-kampus-merdeka-beri-pengalaman-di-dunia-profesi/
Hoque, M. T., Ahammad, M. F., Tzokas, N., Tarba, S. Y., & Nath, P. (2022). Eyes open and hands on: Market knowledge & marketing capabilities in export markets. International Marketing Review. https://doi.org/10.1108/IMR-01-2021-0003
ITC. (2014). Trade map user guide: Trade statistics for international business development. International Trade Centre.
ITC. (2023). List of importers for the selected product: 3504 peptones and their derivatives; other protein substances and their derivatives. Trade Map. https://www.trademap.org/Country_SelProduct_TS.aspx?nvpm=1%7C%7C%7C%7C%7C3504%7C%7C%7C4%7C1%7C1%7C1%7C2%7C1%7C2%7C1%7C1%7C1
Kampus Merdeka. (n.d.). Tentang Kami. Kampus Merdeka Kemdikbud. Retrieved November 27, 2023 from https://kampusmerdeka.kemdikbud.go.id/web/about
Mostafiz, M. I., Sambasivan, M., Goh, S. K., & Ahmad, P. (2023). Configuring foreign market knowledge and opportunity recognition capabilities to predict the performance of export-manufacturing firms. Knowledge Management Research & Practice, 21(2), 316–330. https://doi.org/10.1080/14778238.2021.1919573
Rezasyah, T., Darmawan, I., & Rifawan, A. (2020). Peningkatan pengetahuan ekspor bagi pelaku usaha di Garut. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 3(1), 1–6. https://doi.org/10.24198/kumawula.v3i1.23961
Soudy, I. D., Delatour, P., & Grancher, D. (2010). Effects of traditional soaking on the nutritional profile of taro flour (Colocasia esculenta L. Schott) produced in chad. Revue Méd Vét, 1, 37–42.
Temesgen, M., & Ratta, N. (2015). Nutritional potential, health and food security benefits of taro Colocasia esculenta (L.): A review. The Open Food Science Journal, 36.
Yulianti, T. E. (2023). Racikan rempah asal bandung rahsa nusantara mulai bidik pasar internasional. DetikJabar. https://www.detik.com/jabar/bisnis/d-6529331/racikan-rempah-asal-bandung-rahsa-nusantara-mulai-bidik-pasar-internasional
Yuliatmoko, W., & Satyatama, D. I. (2012). Pemanfaatan umbi talas sebagai bahan subtitusi tepung terigu dalam pembuatan cookies yang disuplementasi dengan kacang hijau. Jurnal Matematika, Sains, Dan Teknologi, 13(2), 95–96.
DOI: https://doi.org/10.22146/jpkm.92652
Article Metrics
Abstract views : 1831
| 
views : 947
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement)