Educational Communication for Raising Awareness of Hygiene and Healthy Life in Tirtayasa, Serang, Banten

https://doi.org/10.22146/jpkm.83828

Eva Hutri Sinaga(1*), Mutia Nurdalilah Simatupang(2), Ikrimatul Amal(3), Ail Muldi(4), Neka Fitriyah(5)

(1) Department of Communication Science, Faculty of Social and Politic, Universitas Sultan Ageng Tirtayasa, Banten, Indonesia
(2) Department of Communication Science, Faculty of Social and Politic, Universitas Sultan Ageng Tirtayasa, Banten, Indonesia
(3) Department of Communication Science, Faculty of Social and Politic, Universitas Sultan Ageng Tirtayasa, Banten, Indonesia
(4) Department of Communication Science, Faculty of Social and Politic, Universitas Sultan Ageng Tirtayasa, Banten, Indonesia
(5) Department of Communication Science, Faculty of Social and Politic, Universitas Sultan Ageng Tirtayasa, Banten, Indonesia
(*) Corresponding Author

Abstract


Tirtayasa village is one of the villages in the District Tirtayasa, Serang, Banten province. The Ciujung River traverses this area, which is one irrigation source for agriculture and Fisheries. The main problem of the Tirtayasa Village community is the lack of awareness of healthy and clean living, especially the problem of waste and the use of river water for daily needs. The communication model used in this service is through applying the concepts of behaviorism theory by J.B. Watson, with educational messages delivered persuasively. The method used is quantitative with an experimental method through pre-test and post-test. In these tests, we provided questions to measure public knowledge. The results of the activities in Tirtayasa Village are, firstly, the procurement of waste disposal sites so that people no longer throw garbage in the river. Secondly, the source of clean water for daily needs, especially for consumption, and thirdly coordination and cooperation between the local government and companies or factories that are indicated to drain waste into the river.


Keywords


Banten; Behavior; Clean; Healthy

Full Text:

PDF


References

Amseke, V. F., Wulandari, W. R., Nasution, R. L., Handayani., Sari, R. S., Reswari, A., Purnamasari, R., Khaidir., Diarfah, A. D., & Tafonao, I. (2021). Teori dan aplikasi psikologi perkembangan. Yayasan Penerbit Muhammad Zaini.

Databox. (2023). List of GRDP per capita in all Indonesian Provinces in 2022, DKI Jakarta remains the highest.

Kementerian Kesehatan RI. (2018). Hasil utama Riskesdas. https://kesmas.kemkes.go.id/assets/upload/dir_519d41d8cd98f00/files/Hasil-riskesdas-2018_1274.pdf

Muldi, A., Damanhuri, D., & Putri, A. Komunikasi edukasi untuk pencegahan penularan COVID-19
dan peningkatan derajat kesehatan masyarakat di Kabupaten Serang Banten. MENARA RIAU, 15(1), 43-54.

Nina, W. (2018). Communication models communication tree perspective. Symbiotic Rekatama Media.

Ningsih, M. A. (2022). Ecological study description of physical environmental factors and social factors with new leprosy cases in banten province 2017-2019 [Bachelor Thesis]. https://repository.uinjkt.ac.id/dspace/handle/123456789/67271

Pemerintah Kabupaten Serang. (2014). Peraturan Daerah (PERDA) Kabupaten Serang Nomor 08
Tahun 2014 tentang Rencana Induk Pembangunan Kepariwisataan Kabupaten Serang Tahun 2014-2025. https://peraturan.bpk.go.id/Home/Details/40116

Suryono, A. (2019). Teori dan strategi perubahan sosial. Bumi Aksara.

Watson, J. B. (1920). Reacciones emocionales condicionadas. Revista de psicología experimental, 3(1), 1-14.

Widiyanto, A. F., & Gamelia, E. (2017). Peran perempuan sebagai ibu dalam perilaku hidup bersih dan sehat (PHBS) pada anak usia dini. Journal of the Faculty of Health Sciences. Palasthren, 10(2).



DOI: https://doi.org/10.22146/jpkm.83828

Article Metrics

Abstract views : 1024 | views : 795

Refbacks

  • There are currently no refbacks.




Copyright (c) 2023 Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement)

ISSN (print) 2460-9447ISSN (online) 2541-5883