* Corresponding Author
MSMEs Innovation Strategies during the COVID-19 Pandemic by Tofu Producers in Trunan Village, Magelang City
https://doi.org/10.22146/jpkm.49881 Panji Kusumo Prasetyanto(1), Rian Destiningsih(2), Jalu Aji Prakoso(3*)
(1) Department of Economic Development, Faculty of Economics, Tidar University, Magelang City, Indonesia
(2) Department of Economic Development, Faculty of Economics, Tidar University, Magelang City, Indonesia
(3) Department of Economic Development, Faculty of Economics, Tidar University, Magelang City, Indonesia
(*) Corresponding Author
Abstract
The role of Micro, Small, and Medium Enterprises (MSMEs) as a driving force for the nation's economy has weakened when faced with the COVID-19 pandemic. It is estimated that 50 percent of the total business operators in micro and small businesses went bankrupt during the pandemic. A community service program is needed to encourage MSMEs to survive and develop at this time. No exception, MSME players in Magelang City who are engaged in tofu production in Trunan Village are facing a decrease in production scale due to COVID-19 and need assistance through community service activities. This service activity was carried out with a blended approach between offline and online to reduce the risk of the COVID-19 transmission but still be productive during the pandemic. Field identification was carried out as an initial step to find out the problems faced by tofu producers. The problem faced by tofu producer in Trunan Village is the low innovation of tofu products and the weak use of business information systems, which results in weakening tofu production. The low level of tofu product innovation causes the final product to be marketed only in conventional markets and does not have a target end-consumer. The sales information system was implemented to encourage the sale of tofu and derivative products to the public with a wider market reach. The implementation of this service refers to the two problems faced by MSME players by determining the main achievements in the form of MSME innovation strategies during the COVID-19 pandemic
Keywords
Full Text:
PDFReferences
Adeosun, O. O., Adeosun, T. H., Adetunde, I. A., & Adagunodo, E. R. (2008). Strategic application of information and communication technology for effective service delivery in banking industry. Proceedings of the 2008 International Conference on Computer and Electrical Engineering, ICCEE 2008, 135–140. https://doi.org/10.1109/ICCEE.2008.194
Ahmedova, S. (2015). Factors for Increasing the Competitiveness of Small and Medium- Sized Enterprises (SMEs) in Bulgaria. Procedia - Social and Behavioral Sciences, 195, 1104–1112. https://doi.org/10.1016/j.sbspro.2015.06.155
Alimudin, A. (2015). Peningkatan Daya Saing Produk Konveksi Usaha Kecil Berbasis IPTEK Desa Tri Tunggal Kecamatan Babat Lamongan. Prosiding Seminar Nasional Teknologi Terapan SV UGM, 64–68.
Apulu, I., & Latham, A. (2011). Drivers for Information and Communication Technology Adoption: A Case Study of Nigerian Small and Medium Sized Enterprises. International Journal of Business and Management, 6(5). https://doi.org/10.5539/ijbm.v6n5p51
Arditama, E., & Lestari, P. (2020). Obstacles and Challenges of Indonesia’S Micro, Small and Medium Enterprises (Umkm) in Facing the COVID-19 Pandemic. Jurnal Pendidikan Kewarganegaraan Undiksha, 8(1), 35–46. Retrieved from https://ejournal.undiksha.ac.id/index.php/JJPP/article/view/23548/14372
Awali, H. (2020). Urgensi Pemanfaatan E-Marketing Pada Keberlangsungan Umkm Di Kota Pekalongan Di Tengah Dampak COVID-19. BALANCA : Jurnal Ekonomi Dan Bisnis Islam, 2(1), 1–14. https://doi.org/10.35905/balanca.v2i1.1342
Branzei, O., & Vertinsky, I. (2006). Strategic pathways to product innovation capabilities in SMEs. Journal of Business Venturing, 21(1), 75–105. https://doi.org/10.1016/j.jbusvent.2004.10.002
Ernani, H. (2010). Kreativitas dan Inovasi Berpengaruh Terhadap Kewirausahaan Usaha Kecil. Jurnal Manajemen Dan Kewirausahaan, 13(1), 8–16. Retrieved from http://ced.petra.ac.id/index.php/man/article/view/18240
Hall, B. H., Lotti, F., & Mairesse, J. (2009). Innovation and productivity in SMEs: Empirical evidence for Italy. Small Business Economics, 33(1), 13–33. https://doi.org/10.1007/s11187-009-9184-8
Hartini, S. (2012). Peran Inovasi: Pengembangan Kualitas Produk dan Kinerja Bisnis. Jurnal Manajemen Dan Kewirausahaan, 14(1), 82–88. https://doi.org/10.9744/jmk.14.1.83-90
Huang, X., Soutar, G. N., & Brown, A. (2004). Measuring new product success: An empirical investigation of Australian SMEs. Industrial Marketing Management, 33(2), 117–123. https://doi.org/10.1016/S0019-8501(03)00034-8
Jauhari, J. (2014). Upaya Pengembangan Usaha Kecil Dan Menengah (Ukm) Dengan Memanfaatkan E-Commerce. Jurnal Sistem Informasi, 2(1), 159–168. https://doi.org/2355-4614
Priambada, S. (2015). Manfaat Penggunaan Media Sosial pada Usaha Kecil Menengah (UKM). Seminar Nasional Sistem Informasi Indonesia, (November), 41–46.
Siswanto, T. (2018). Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah. Journal Liquidity, 2(1), 80–86. https://doi.org/10.32546/lq.v2i1.134
Thaha, A. F. (2020). Dampak COVID-19 Terhadap UMKM Di Indonesia [The Impact of COVID-19 on MSMEs in Indonesia]. Brand, 2(1), 148–153.
DOI: https://doi.org/10.22146/jpkm.49881
Article Metrics
Abstract views : 2633
| 
views : 3414
Refbacks
- There are currently no refbacks.
Copyright (c) 2021 Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement)