ANALISIS PENGARUH KEPEMILIKAN ASURANSI KESEHATAN TERHADAP KEMAUAN MEMBAYAR PRODUK PELAYANAN LABORATORIUM

Abstract

Background: The willingness to pay of society for the
products of laboratory services as one of the health
precautions need to be improved. Ownership of health
insurance is one factor that wants to study its effect on
willingness to pay for laboratory services because health
insurance is expected to have a society can allocate funds for
preventive health
Objective: The purpose of this study is to determine the effect
of health insurance ownership of willingness to pay for
laboratory services.
Methods: A cross sectional study design using the 100
respondents who were taken proportionally from eight selected
districts in Banyuwangi. Variables that were examined include
the willingness to pay as measured by the method of contingent
valuation and ownership of health insurance. The data
collection tool is a questionnaire. Data were analyzed using
logistic regression.
Results: The results showed that the level of willingness to
pay of respondents for all types of laboratory examinations is
still low. Most respondents (76%) did not have health insurance.
Only about 50% of respondents who do not have health
insurance are willing to pay for laboratory examination.
Respondents who have health insurance tend to want to pay
for laboratory services. From 24 respondents who have health
insurance, more than 50% of respondents (15 respondents)
were willing to pay for laboratory services. The ownership of
health insurance of respondents did not significantly affect
the willingness to pay for laboratory examination product
(sig. = 0.287, B =- 0.511). This may be due to the Banyuwangi
Regency society has not so familiar with health insurance and
still less has it, so most of the out-of-pocket payments.
Conclusion: The ownership of health insurance respondents
did not significantly affect the willingness to pay for products
laboratory examination. It is need to introduce more products
laboratory services and health insurance benefits to the
Banyuwangi community.
Keywords: willingness to pay, laboratory services, ownership
of health insurance