Hanifah Putri Elisa
* Corresponding Author
Telkom University
Indonesia

Elisa, Hanifah Putri, earned her Bachelor of Business Administration in 2022 in Business Administration and Master of Business Administration in 2024 in Business Administration from Telkom University. Her research interests include marketing. She has publications in several academic journals such as Cogent Social Sciences and Business Management.

Author’s contact detail: Address: Telkom University, Jalan Telekomunikasi Terusan Buah Batu, 40257 Bandung, Indonesia; phone number: 081388670012;
Email: hanifahptre@student.telkomuniversity.ac.id

Mahendra Fakhri
Telkom University
Indonesia

Fakhri, Mahendra, is currently a doctoral student at Padjadjaran University in Bandung, Indonesia. He earned his bachelor’s degree in economic management from Bandung Islamic University in 2007. And master’s degree in business administration from Bandung Institute of Technology in 2010. His research interests include servant leadership, organizational behavior, and ethics. He has several publications indexed in Scopus. For a complete list of publications.

Author’s contact detail: Address: Telkom University, Jalan Telekomunikasi Terusan Buah Batu, 40257 Bandung, Indonesia; phone number: 081320689495; Email:
mahendrafakhri@telkomuniversity.ac.id

Mahir Pradana
Telkom University
Indonesia

Pradana, Mahir, is an assistant professor at Master of Business Administration program, Telkom University, Indonesia. He earned his PhD in 2021 in Marketing from University of Barcelona and in entrepreneurship from Universidad Pablo de Olavide. His research interests include tourism, marketing, and business innovation. He has several publications in Technology Analysis and Strategic Management, Journal of Islamic Marketing, among others.

Author’s contact detail: Address: Telkom University, Jalan Telekomunikasi Terusan Buah Batu, 40257 Bandung, Indonesia; Email: mahirpradana@telkomuniversity.ac.id