Nhan Thi Thanh Nguyen
* Corresponding Author
https://scholar.google.com/citations?hl=en&user=DDhbHhwAAAAJ

FPT University
Viet Nam

is a lecturer at FPT University. She earned her Bachelor's degree (2010) in Economics from the University of Economics in Ho Chi Minh City, and her Master of Art (2013) in Development of Economics from Erasmus University Rotterdam. Her research interests are in marketing, operations, leadership, e-commerce and economics. She has a publication in the Journal of Distribution Science, and Ho Chi Minh City Open University Journal Of Science.

Cuong Quoc Nguyen
https://scholar.google.com/citations?hl=en&user=xuJ5HOkAAAAJ

Industrial University of Ho Chi Minh city
Viet Nam

is Vice Dean of the Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City. He has been granted a Bachelor of Business awarded by La Trobe Univerity (2008) in Australia, a Master of Management awarded by the University of Wollong (2009) in Australia, PhD degree in Management Science awarded by Paris 1 Pantheon-Sorbonne University (2019). His research interests include marketing, entrepreneurship, e-commerce, human resource and tourism.

Phat Tan Khuu
University of Greenwich, Vietnam
Viet Nam

is a sales manager in HT Trading and Production Company Limited.  He earned his Bachelor of Art (2020) in Business Administration from Greenwich University, his Master of Business Administration (2022) in Business Administration from UBIS–Geneva, and his Master of Business Administration (2022) in Business Administration - Marketing Management concentration from University of Liverpool John Moores.  His research interests are in marketing, operations, and leadership. 

Kha Dao Huy Nguyen
University of Greenwich, Vietnam
Viet Nam

is Research Trainee at Kantar Worldpanel. He’s currently studying Bachelor of Art in Business Administration from Greenwich University. His research interests are human behaviour, social issues, and marketing.