Asri Sekar Mawar Firdausi
* Corresponding Author
Universitas Gadjah Mada
Indonesia

Firdausi, Asri Sekar Mawar, is lecturer of marketing management in The Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” Yogyakarta. She earned her M.Sc. (2021) in Marketing Management from Universitas Gadjah Mada, and her S.M. (2018) in Management from Universitas Sebelas Maret. Her research interests are green marketing and halal tourism management. She has a publication in Jurnal Bisnis Strategi (peer-reviewed journal) and other ongoing international publication.

Author’s contact detail:

Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” Yogyakarta (JL. SWK Lingkar Utara, No. 104, Condongcatur, 55283, Ngropoh, Condongcatur, Kec. Depok, Kabupaten Sleman, Daerah Istimewa Yogyakarta 55281)

Basu Swastha Dharmmesta
Universitas Gadjah Mada
Indonesia

Dharmmesta, Basu S. is Professor of Marketing at the Department of Management in The Faculty of Economics, Universitas Gadjah Mada. He earned his BSc (1073) and DRS (1976) in Business Administration from Universitas Gadjah Mada, his MBA (1984) in Marketing and Finance from Northwestern State University of Louisiana, USA, his PhD (1992) in Marketing from The University of Strathclyde, Scotland, UK. His research interests are marketing and consumer behavior. He has many publications in various national and international journals, and published sixteen books.

Author's contact:

Faculty of Economics and Business, Universitas Gadjah Mada.Jalan Sosiohumaniora, Bulaksumur, Yogyakarta.