Hasnizam Shaari * Corresponding Author School of Business Management Uviversiti Utara Malaysia Malaysia
Associate Professor, Marketing Department
Siti Nadia Sheikh Abdul Hamid QSR Brand (M) Holding Berhad Malaysia
Hashed Ahmed Mabkhot College of Business King Faisal University Saudi Arabia
Asistant Professor
Gadjah Mada International Journal of BusinessMaster in Management | Faculty of Economics Business | Universitas Gadjah Mada Jl. Teknika Utara No. 1 Yogyakarta 55281 Indonesia | Phone: +62 274 511036 | Fax: +62 274 511035
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