Raden Bernard Eka Hutomo Putra Maduretno * Corresponding Author https://scholar.google.com/citations?user=7Asc0j0AAAAJ&hl=id&oi=ao Postgraduate Program, Faculty of Business and Economics, Universitas Atma Jaya Yogyakarta Indonesia
Magister Management Graduate, Subjects/Areas: Marketing Management
M.F. Sheellyana Junaedi https://scholar.google.co.id/citations?user=rN4Jms0AAAAJ&hl=en Postgraduate Program, Faculty of Business and Economics, Universitas Atma Jaya Yogyakarta Indonesia
Management Science Department Universitas Atma Jaya Yogyakarta, Subjects/Areas: Marketing
(Professor) Lecturer in Faculty of Business and Economics Universitas Atma Jaya Yogyakarta
Head of the Center for Entrepreneurship Studies (PUSWIRA) Universitas Atma Jaya Yogyakarta
Gadjah Mada International Journal of BusinessMaster in Management | Faculty of Economics Business | Universitas Gadjah Mada Jl. Teknika Utara No. 1 Yogyakarta 55281 Indonesia | Phone: +62 274 511036 | Fax: +62 274 511035
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