Dien Mardhiyah
* Corresponding Author
Faculty of Economics and Business Universitas Airlangga
Indonesia

MARDHIYAH, Dien is a doctoral student of Faculty of Economics and Business, Universitas Gadjah Mada. Previously, she completed her Master degree (2005) at Faculty of Economics and Business, Universitas Gadjah Mada. Currently, she is a lecturer, researcher, and consultant at the Department of Management, Faculty of Economics and Business, Airlangga University. Her main areas of research are Marketing and Consumer behavior.
    Author contact’s details: Faculty of Economics and Business, Airlangga University, Jl. Airlangga No. 4 Surabaya 60286; Phone/Fax: +62 (31) 5033642/5026288; E-mail: diena333@yahoo.co.id.                      

Basu Swastha Dharmmesta
Faculty of Economics and Business Universitas Gadjah Mada
Indonesia

DHARMMESTA, Basu S. is a Professor of Marketing in the Faculty of Economics and Business, Universitas Gadjah Mada, Indonesia. He earned a BSc and Drs in Business Economics from Universitas Gadjah Mada, Indonesia; an MBA in Finance and Marketing from Northwestern State University of Lousiana, USA; and a PhD in Marketing from The University of Strathclyde, Scotland, UK. He has written 16 books and many articles in scientific journals such as Gadjah Mada International Journal of Business, Indonesian Journal of Economics and Business, Educational Research, Interdisciplinary Journal of Contemporary Research in Business, and the Journal of Service Science.
    Author contact’s details: Master of Management Program, Faculty of Economics and Business, Universitas Gadjah Mada, Jl. Teknika Utara 1, Yogyakarta 55281, Indonesia; Phone: +62 274 562222, 511036; Fax. +62 274 564388; E-mail: dharmmesta@mmugm.ac.id.                  

B. M. Purwanto
Faculty of Economics and Business Universitas Gadjah Mada
Indonesia

PURWANTO, Bernadus M. earned his PhD from University of the Philippines. Previously, he completed his M.B.A. at Western Michigan University, U.S.A. He is a lecturer, researcher, and consultant at the Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada. Currently, he is a Vice Dean 1, Faculty of Economics and Business, Universitas Gadjah Mada. He was a Director at Master of Science and Doctorate Program, Faculty of Economics and Business, Universitas Gadjah Mada (2007-2008). He also serves as Editorial Advisory and Review Board in Gadjah Mada International Journal of Business and Editorial Board of Journal of Indonesian Economy and Business. His main areas of research are Marketing and Consumer Behavior.
    Author contact’s details: Faculty of Economics and Business, Universitas Gadjah Mada, Jl. Sosio Humaniora No. 1 Bulaksumur Yogyakarta 55281; Phone/Fax: +62 (274) 548510/ 5632212; E-mail: bm-purwanto@ugm.ac.id.