Hosang Chu
* Corresponding Author
Sungkyunkwan University
Korea, Republic of

CHU, Hosang is a master student in Marketing, School of Business, Sungkyunkwan University. Her research interests are Consumer Decision Making, Embodied Cognition, and Social Networking.
    

Author’s contact details: School of Business, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul, Korea; E-mail: ho412@skku.edu.

Jungyun Kang
School of Business, Sungkyunkwan University
Korea, Republic of

KANG, Jungyun is a Ph.D. Candidate in Marketing, School of Business, Sungkyunkwan University. Her research interests are Consumer Decision Making, Prosocial Behavior, and Corporate Social Responsibility.

Author’s contact details: Business School, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul, Korea; E-mail: jungyoon13@skku.edu.

Minhwan Lee
School of BusinessSungkyunkwan University, Korea
Korea, Republic of

LEE Minhwan is a Ph.D. Candidate in Marketing, School of Business, Sungkyunkwan University. Her research interests are Marketing Competitive Strategy, Digital Contents Consumption, Brand Switching Behavior, Cultural International Marketing, , and Pricing Evaluation.

Author’s contact details: School of Business, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul, Korea; E-mail: wlgid0727@skku.edu.

Hakkyun Kim
School of BusinessSungkyunkwan University, Korea
Korea, Republic of

KIM, Hakkyun is an Associate Professor of Marketing, School of Business, Sungkyunkwan University. He earned his PhD from the University of Minnesota, U.S.A. His research interests are Consumer Decision Making, Advertising and Promotion Strategy, Corporate Social Responsibility, and Embodied Cognition. Some of his works have been published in Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Business Ethics.

Author’s contact details: School of Business, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul, Korea; E-mail: hakkyunkim@skku.edu.