The Relationships between Belief, Attitude, Subjective Norm, and Behavior Towards Infant Food Formula Selection: The Views of the Malaysian Mothers

T. Ramayah; Aizzat Mohd. Nasurdin; Mohd. Nasser Noor; Quah Boon Sin

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About The Authors

T. Ramayah
* Corresponding Author
School of Management, Universiti Sains Malaysia
Malaysia

Aizzat Mohd. Nasurdin
School of Management, Universiti Sains Malaysia
Malaysia

Mohd. Nasser Noor
School of Management, Universiti Sains Malaysia
Malaysia

Quah Boon Sin
Multi National company in the Bayan Lepas Free Trade Zone
Malaysia

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Gadjah Mada International Journal of Business
Master in Management | Faculty of Economics Business | Universitas Gadjah Mada
Jl. Teknika Utara No. 1 Yogyakarta 55281 Indonesia | Phone: +62 274 511036 | Fax: +62 274 511035

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