Service Quality and the Mediating Effect of Corporate Image on the Relationship between Customer Satisfaction and Customer Loyalty in the Malaysian Hotel Industry

Boon-Liat Cheng

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Boon-Liat Cheng
* Corresponding Author
Bank Rakyat School of Business and Entrepreneurship, Universiti Tun Abdul Razak
Malaysia

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Gadjah Mada International Journal of Business
Master in Management | Faculty of Economics Business | Universitas Gadjah Mada
Jl. Teknika Utara No. 1 Yogyakarta 55281 Indonesia | Phone: +62 274 511036 | Fax: +62 274 511035

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