Novika Candra Astuti
* Corresponding Author
School of Business and Management, Institut Teknologi Bandung
Indonesia

ASTUTI, Novika Candra is a researcher at School of Business and Management, Institut Teknologi Bandung (ITB). Now, she is also working as Market, Brand, and Program Development at Master of Business Administration, ITB. She received her master degree in marketing field in Master of Science management at School of Business and Management, ITB. Her research focuses on understanding technology acceptance, customer innovativeness, and service management.
    Author’s contact details: School of Business and Management, Institut Teknologi Bandung, Jl Ganesha No 10 Bandung 40132; e-mail: novika.candra@sbm-itb.ac.id.      

Reza Ashari Nasution
School of Business and Management, Institut Teknologi Bandung

NASUTION, Reza Ashari is a lecturer at School of Business and Management, Institut Teknologi Bandung (ITB). He is Director of Master of Business Administration Program at ITB. He obtained his Doctoral Degree in International Management from University of Twente the Netherlands. His research interests are around on Strategic Marketing, Brand Strategy, Service Management and Consumer Adoption of Technology.
    Author’s contact details: School of Business and Management, Institut Teknologi Bandung, Jl Ganesha No 10 Bandung 40132, e-mail: reza@sbm-itb.ac.id.