Behavioral Political Economy Analysis of Legal and Illegal K-Beauty and K-Health Products on Indonesian Women: Study Case of Post-COVID-19 Pandemic
Keywords:
aesthetic product, Indonesia, Post-COVID19 pandemic, South Korea
Abstract
As the K-Pop phenomenon in the world increases, there is increasing concern about physical appearance, especially oriental appearance. The phenomenon can be seen in the phenomenon of people who buy Korean cosmetics or even plastic surgery to have similarities with Korean pop stars. No exception in Indonesia, the phenomenon is also present in the community, especially among women. However, data on the behavior of Indonesian women to have similar oriental features such as Korean pop stars, especially post-pandemic, are not yet comprehensively available. Therefore, this study aims to find out how is the behavior of Indonesians, especially women, who purchase K-beauty and K-health products, legal and illegal, to improve their appearance to embrace the K-Pop beauty standard and its implications for Indonesia's political economy. This study considers that this research needs to be done to explore the behavioral political economy analysis of females from Indonesia who are looking for K-Beauty and K-Health products, legal and illegal, to improve their appearance, for a more collaborative understanding of the policy-making and education process of the public in the field of public health policy related to aesthetic beauty care or medical education for women, nationally and regionally, especially after the COVID-19 pandemic.
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Mulyaman, D., & Oley, G. S. (2020). BETWEEN MARKETING AND ONLINE SOFT DIPLOMACY: ASSESSING SOUTH KOREAN HEALTH AND BEAUTY PRODUCTS EXPANSIONS IN INDONESIA. Jurnal Kajian Wilayah, 11(1), 17–34. https://doi.org/10.14203/jkw.v11i1.836
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Berggren, N. (2011). Time for behavioral political economy? An analysis of articles in behavioral economics. Review of Austrian Economics, 25(3), 199–221. https://doi.org/10.1007/s11138-011-0159-z
CNN Indonesia. (2020). BPOM Sita Kosmetik Palsu Korea dan China Senilai Rp10,8M. Cnnindonesia.Com. https://www.cnnindonesia.com/nasional/20201222144021-12-585222/bpom-sita-kosmetik-palsu-korea-dan-china-senilai-rp108m
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Klotz, A., & Prakash, D. (2008). Qualitative Methods in International Relations: A Pluralist Guide. Palgrave Macmillan.
Kusuma, A. (2022). Inilah 6 Rekomendasi Produk Skincare Terbaik Korea 2022. Suara.Com. https://yoursay.suara.com/ulasan/2022/04/28/162846/inilah-6-rekomendasi-produk-skincare-terbaik-korea-2022
Landa, D. (2015). Behavioral Political Economy, Argumentation, And Democratic Theory. The Good Society, 24(1), 86–97. https://doi.org/10.5325/goodsociety.24.1.0086
Lim, A. (2020). K-beauty’s post-COVID-19 future: Clean hygienic and healthy beauty trends set to soar. Cosmeticsdesign-Asia.Com. https://www.cosmeticsdesign-asia.com/Article/2020/06/17/K-beauty-s-post-COVID-19-future-Clean-hygienic-and-healthy-beauty-trends-set-to-soar
M. Mann, D., Chunara, R., Testa, P. A., & Chen, J. (2020). COVID-19 transforms health care through telemedicine: Evidence from the field. Journal of the American Medical Informatics Association, 27(7), 1132–1135. https://doi.org/10.1093/jamia/ocaa072
Ma, Y., & Kwon, K. H. (2021). Changes in purchasing patterns in the beauty market due to Post–COVID‐19: Literature review. Journal of Cosmetic Dermatology, 20(3). https://doi.org/10.1111/jocd.14357
Majni, F. A. (2021). BPOM Temukan 67.073 Tautan Penjualan Obat dan Kosmetik Ilegal. Mediaindonesia.Com. https://mediaindonesia.com/humaniora/423880/bpom-temukan-67073-tautan-penjualan-obat-dan-kosmetik-ilegal
Moslehpour, M., Wong, W. K., Van Pham, K., & Aulia, C. K. (2017). Repurchase intention of Korean beauty products among Taiwanese consumers. Asia Pacific Journal of Marketing and Logistics, 29(3), 569–588. https://doi.org/10.1108/APJML-06-2016-0106
Mulyaman, D., & Oley, G. S. (2020). BETWEEN MARKETING AND ONLINE SOFT DIPLOMACY: ASSESSING SOUTH KOREAN HEALTH AND BEAUTY PRODUCTS EXPANSIONS IN INDONESIA. Jurnal Kajian Wilayah, 11(1), 17–34. https://doi.org/10.14203/jkw.v11i1.836
Mutiah, D. (2021). Pasar Indonesia Masih Menjanjikan bagi Produk-Produk Kosmetik Brand K-Beauty. Liputan6.Com. https://www.liputan6.com/lifestyle/read/4638087/pasar-indonesia-masih-menjanjikan-bagi-produk-produk-kosmetik-brand-k-beauty
Nariswari, A., & Putri, Y. R. (2022). Tren Kecantikan Korea Ini Mendominasi Pada Tahun 2022, Ada yang Pakai Lendir Siput. Suara.Com. https://www.suara.com/lifestyle/2022/07/22/164815/tren-kecantikan-korea-ini-mendominsi-pada-tahun-2022-ada-yang-pakai-lendir-siput
Nurliani, D. (2020). Tren Kecantikan ala Negeri Gingseng setelah Pandemi Menyerang. Sociolla.Com. https://journal.sociolla.com/beauty/tren-kecantikan-negeri-ginseng-setelah-pandemi
Pratiwi, A. (2019). Cara Mengetahui Kosmetik Ilegal atau Bukan. Labrita.Id. https://labrita.id/berita/cara-mengetahui-kosmetik-ilegal-atau-bukan
Rahmawati, Y. (2021). Skincare Korea Selatan Mulai Jarang Dilirik selama Pandemi, Ini Sebabnya. Suara.Com. https://www.suara.com/lifestyle/2021/08/02/151226/skincare-korea-selatan-mulai-jarang-dilirik-selama-pandemi-ini-sebabnya;
Riani, A. (2021). Pamor K-Beauty Meredup. Liputan6.Com. https://www.liputan6.com/lifestyle/read/4624164/pamor-k-beauty-meredup
Romano, A. (2018). How K-pop became a global phenomenon. Vox.Com. https://www.vox.com/culture/2018/2/16/16915672/what-is-kpop-history-explained
Rukajat, A. (2018). Pendekatan Penelitian Kualitatif (Qualitative Research Approach). Deepublish.
Saltzman, L. Y., Hansel, T. C., & Bordnick, P. S. (2020). Loneliness, Isolation, and Social Support Factors in Post-COVID-19 Mental Health. Psychological Trauma Theory Research Practice and Policy, 12(S1), 555–557. https://doi.org/10.1037/tra0000703
Schubert, C., & Schnellenbach, J. (2015). Behavioral Political Economy : A Survey. European Journal of Political Economy, 40(B), 395–417. https://doi.org/10.1016/j.ejpoleco.2015.05.002
Scruton, R. and Munro, . Thomas (2022). aesthetics. Encyclopedia Britannica. https://www.britannica.com/topic/aesthetics
Seo, Y., Cruz, A. G. B., & Fifita, I. M. E. (2020). Cultural globalization and young Korean women’s acculturative labor: K-beauty as hegemonic hybridity. International Journal of Cultural Studies, 23(1). https://doi.org/10.1177/1367877920907604
Shalehah, A., Trisno, I. L. O., Moslehpour, M., & Lin Cor, P. K. (2019). The effect of Korean beauty product characteristics on brand loyalty and customer repurchase intention in Indonesia. 16th International Conference on Service Systems and Service Management, ICSSSM 2019, July, 1–5. https://doi.org/10.1109/ICSSSM.2019.8887676
Shinta, T. (2020). 5 Kosmetik Korea Selatan Bersertifikasi Halal yang Bisa Jadi Pilihan. Kanalhalal.Com. https://kanalhalal.com/5-kosmetik-korea-selatan-bersertifikasi-halal-yang-bisa-jadi-pilihan/
Sugiyono. (2009). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Wikanto, A. (2021). Mengandung merkuri, ini daftar produk kosmetik berbahaya tahun 2021 menurut Badan POM. Kontan.Co.Id. https://kesehatan.kontan.co.id/news/mengandung-merkuri-ini-daftar-produk-kosmetik-berbahaya-tahun-2021-menurut-badan-pom
Wisnubrata. (2021). Mengapa Kosmetik Korea Laku di Indonesia? Kompas.Com. https://lifestyle.kompas.com/read/2021/08/23/145025220/mengapa-kosmetik-korea-laku-di-indonesia?page=all
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2023-12-12
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