The Motivation of Coffee Traders in Agribusiness Development Involvement A Case Study in Aceh Province, Indonesia

Abstract

The motivation of coffee traders who are actively interested in developing agribusiness's coffee traders in Aceh province since most of them is indigenous coffee-producing regions. This research was conducted in Aceh Province, covering Central Aceh, Bener Meriah, Bieuren, Aceh Besar, Banda Aceh, and Lhokseumawe. The objectives of this research are: (1) to analyze the motivation of coffee traders in agribusiness development in Aceh province, and (2) to investigate factors that influence the coffee trader's motivation in agribusiness development in Aceh province. The method used in this research is descriptive-analytical. The sample's determination was by using a simple random sampling technique, with the total number of respondents was about 60 coffee traders in Aceh province. The analysis used in this study is the test of proportion and multiple linear regression analysis. The result shows that the increase of coffee traders in the form of a coffee shop in Aceh province is an effort to develop agribusiness. The motivations of the coffee traders are influenced by the attitude and the role of information media. In comparison, factors that do not affect coffee traders' motivation in agribusiness development include age, education, attitudes, income, prospects of farming, market presence, and the availability of facilities and the infrastructure.