Organic Rice Marketing in Purworejo Regency, Central Java Province

Abstract

This study aimed to (1) find out the marketing channels of organic rice, (2) compare marketing margins in the organic rice marketing channels, (3) compare the farmer’s share marketing in the organic rice marketing channel, and (4) compare marketing efficiency in the organic rice marketing channels. The primary method of research uses a descriptive-analytical method. Sampling was conducted using the snowball sampling method with a sample of 30 farmers and eight traders. The method of analysis used to find out the marketing channel is by looking at the product flow from the producer to the final consumer; the marketing margin by looking at the difference in prices at the farmer and the final consumer; farmer’s share by comparing the percentage of prices at the farmer level and the end consumer; and the marketing efficiency determined of the marketing margin and farmer’s share. The results showed that the most channels with the highest margin of organic rice marketing channels were the longest channel, the shortest organic rice marketing channel had the lowest value of the marketing margin. Moreover, the longest organic marketing channel had the smallest farmer’s share value, and the shortest organic marketing channel had the most efficient marketing efficiency.