Effect of Archival-based Content on Instagram Engagement: A Study on @arsipugm
Thoriq Tri Prabowo(1*), Nora Saiva Jannana(2), Siwi Anjarwati(3)
(1) King Mongkut's Institute of Technology Ladkrabang
(2) Program Studi Manajemen Pendidikan Islam, Fakultas Ilmu Tarbiyah dan Keguruan, UIN Sunan Kalijaga Yogyakarta
(3) SMA Terpadu Pondok Pesantren Nurul Huda
(*) Corresponding Author
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