ANTARA RASA DAN ESTETIKA KOMODIFIKASI NILAI KONSUMSI PADA PANGAN SEBAGAI WUJUD EKSISTENSI

Abstract

Nowadays, massively development of food consumption makes many changes, including the human
biological element, the eating activity. In Earlier, taste of food is a priority in exchange value, but everythings
be changed because the new concept about presentation and appearance of food itself. The presentation
of food becomes important and creates more value for the food. Appearance is the main stimulant for the
food to deciding the taste from the food itself. In deep researched, implicity, the condition emphasis that
happened about commodifiation of exchange value in food perspective. Discussing about value in food, is
a form of commodification and has correlation with society existence. To solve the problem, ethnofraphy
and art perspective method is a source to analyzing data, with interviews and literature studies as a source
of data, to interpret and respond the phenomena. The results of researched had founded, art is the new
element in value exchange of food. Food and art created an aesthetic and enchant point, and giving a
higher price. The high consumerism pattern makes aesthetic food as a symbol of class existence. The high
value on aesthetic food becomes a reference for society to show who they are. The food created, not only
because the food itself, but also the contextual makes the food more essential.