Principles of Textual Rhetoric in CakCuk Discourse

https://doi.org/10.22146/jh.22580

Foriyani Subiyatningsih(1*)

(1) Balai Bahasa JawaTimur
(*) Corresponding Author

Abstract


This research aims to study how the creator of CakCuk creates language based on the principles and maxims of textual rhetoric in CakCuk designs. The data was collected using a method of observation, with a basic technique of recording followed by a technique of note-taking. The data analysis used a method of distribution, comparison, and contextual identity. The results of this study show that CakCuk discourse is a product of the language creativity of its creator through the utilization of principles or maxims of textual rhetoric. The key to this creativity is the creator’s ability to use maxims in order to achieve efficiency, clarity, effectiveness, and attractiveness in the text. The motivation underlying the choice of principles/maxims is: (i) the principle of processability in order to determine the main focus and weighting of the text; (ii) the principle of clarity in order to make the message clear; (iii) the principle of economy in order to keep the text as short as possible; (iv) the principle of expressiveness in order to make the text effective.

Keywords


product design; language creativity; CakCuk; principle of textual-rhetoric

Full Text:

PDF


References

Brown, Gillian and George Yule (1983). Discourse Analysis. Cambridge: Cambridge University Press.

Grice, H. P. (1981). Logic and Conversation. Syntax and Semantics, 3 Speech Act. New York: Academic Press.

Halliday, M.A.K. and Hasan, Ruqiyah (1979). Bahasa, Teks, dan Konteks: Aspek-Aspek Bahasa dan Semiotik Sosial. Yogyakarta: UGM Press.

Leech, Geoffrey N. (1993). Prinsip-prinsip Pragmatik. Translator: M.D.D. Oka. Jakarta: UI-Press.

Rani, Abdul, Bustanul Arifn, and Martutik (2006). Analisis Wacana: Sebuah Kajian Bahasa dalam Pemakaian. Malang: Bayumedia Publishing.

Slobin, D. I. (1975). The more it changes….on understanding language by watching it moves through time. Paper and Reports on Child Language Development. University of California, Berkeley.

Sudaryanto (1982). Metode Linguistik: Kedudukan, Aneka Jenisnya, dan Faktor Penentu Wujudnya. Yogyakarta: Fakultas Sastra dan Kebudayaan Universitas Gadjah Mada.

Sudaryanto (1985). Metode dan Aneka Teknik Analisis Bahasa. Yogyakarta: Masyarakat Linguistik Indonesia Komisariat Universitas Gadjah Mada.

Sudaryanto (1990). Aneka Konsep Kedataan Lingual dalam Linguistik. Yogyakarta: Duta Wacana University Press.

Sudaryanto (1993). Metode dan Aneka Teknik Analisis Bahasa: Pengantar Penelitian Wahana Kebudayaan secara Linguistik. Yogyakarta: Duta Wacana University Press.

Widdowson, H. G. (1981). Teaching Languages as Communication. Oxford: Oxford University Press.

Wijana, I Dewa Putu (1995). Wacana Kartun dalam Bahasa Indonesia. Unpublished Dissertation. Pasca Sarjana Universitas Gadjah Mada. Yogyakarta.

Wijana, I Dewa Putu (2003). Wacana Dagadu, Permainan Bahasa, dan Ilmu Bahasa. Pidato Pengukuhan Jabatan Guru Besar pada Fakultas Ilmu Budaya Universitas Gadjah Mada. Yogyakarta.



DOI: https://doi.org/10.22146/jh.22580

Article Metrics

Abstract views : 2609 | views : 2997

Refbacks

  • There are currently no refbacks.




Copyright (c) 2018 Humaniora

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.