Virtual Tour: Exploration of Perceptions and Acceptance by The Communities
https://doi.org/10.22146/jpt.72294 Agusta Ika Nugraheni(1*), Lana Putri(2), Bima Setya Nugraha(3)
(1) Universitas Gadjah Mada
(2) Venus Consultant, Yogyakarta
(3) Fakultas Hukum, Universitas Gadjah Mada
(*) Corresponding Author
Abstract
The Covid-19 pandemic that hit the world and Indonesia in 2019 had a significant impact on almost all industrial sectors. The Covid-19 pandemic forced every government from various countries to issued travel warnings, namely an appeal and a travel ban, to prevent the virus's faster and wider spread. In fact, the government issued flight cancellations from and out of the country. Restrictions on mobility at home and abroad significantly affect the tourism industry, related to the number of visits to various tourist destinations in Indonesia. Virtual reality (VR) technology in the tourism industry has emerged since the 2009s, its role is still limited as tourism promotion tools. The current condition of the Covid-19 pandemic is forcing tourism actors to rearrange strategies for using VR technology so that they can temporarily substitute and meet the needs of the community in traveling through virtual tourism. Studies related to public perception and acceptance of alternative travel through this technology have not been widely carried out. This study aims to explore the development of virtual tourism by analyzing the perception and acceptance of the Indonesian people towards virtual tourism. The research method used is the descriptive quantitative method. The data collection using a questionnaire that refers to product concept testing. This study indicates that most respondents know about virtual tours, but most have never taken virtual tours and are interested in taking virtual tours and are willing to pay. In addition, most respondents consider that virtual tourism can replace physical tourism.
Keywords
Full Text:
PDFReferences
Abdillah, Noor & Suryana. (2017). Teknologi Virtual Reality Mendukung Promosi Perjalanan Insentif Di Travelab Politeknik Negeri Bandung. Ekonomi Bisnis, Vol.4, No.1. DOI: http://dx.doi.org/10.35590/jeb.v4i1.733
Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50, 179-211. DOI: https://doi.org/10.1016/0749-5978(91)90020-T
Arikunto, S. (2006). Prosedur Peneltian Suatu Pendekatan Praktik. Jakarta: PT Rineka Cipta, 2006, h. 7. ISBN: 978-979-518-998-5
Bafadhal, A.S., & Hendrawan, M.R. (2018) Exploring the Immersion and Telepresence in Gamified Virtual Tourism Experience toward Tourist’s Behavior. DOI: https://doi.org/10.2991/aicobpa-18.2019.12
Barnes, J. (2015). Perception in Tourism & Hospitality. AU-GSB E-Journal, 8(2).
Blichfeldt, B. S., & Kessler, I. (2009). Handbook of Tourist Behavior: Theory & Practice, M. Kozak & A. Decrop (Eds). New York: Routledge.
Davis, F.D. (1989). Perceived Usefulness, Perceived Easy Of Use And User Acceptance Of Information Technology. MIS Quarterly, Vol. 13. No. 3, hh. 318-39.
Fishbein, M., & Ajzen, I., (1975). Belief, Attitude, Intention and Behavior: an Introduction to Theory And Research. Reading, MA: Addison-Wesley.Cordente-Rodriguez, M., Mondejar-Jimenez, J.A., & Talaya, A.E. (2012). Challenges for Tourism - A Changing Paradigm. International Business and Economics Research Journal, 11(13), 1483 – 1493
Huang, Y. (2011). Virtual Tourism: Identifying The Factors That Affect A Tourist's Experience And Behavioral Intentions In A 3d Virtual World. All Dissertations. 775. https://tigerprints.clemson.edu/all_dissertations/775
Karunia, A.M. (2020). Kemenparekraf Perkirakan Jumlah Wisatawan Tahun Ini Maksimal 4 Juta Orang, https://money.kompas.com/read/2020/08/07/204729626/kemenparekraf-perkirakan-jumlah-wisatawan-tahun-ini-maksimal-4-juta-orang
Konuk, F. A. (2019). Consumers’ willingness to buy and willingness to pay for fair trade food: The influence of consciousness for fair consumption, environmental concern, trust and innovativeness. Food Research International, 120, 141–147. DOI: 10.1016/j.foodres.2019.02.018
Kwok, A.O. J., & Koh, S.G.M. (2020) COVID-19 and Extended Reality (XR). Current Issues in Tourism. DOI: https://doi.org/10.1080/13683500.2020.1798896
Osman, A., Wahab, N.A., Ismail, M.H. (2009). Development and Evaluation of an Interactive 360° Virtual tour for Tourist Destination, Journal of Information Technology Impact, Vol. 9, No. 3, pp. 173- 182, 2009.
Poon, A. (1993). Tourism, Technology and Competitive Strategies, Wallingford: CABI International.
Prakoso, J.P. (2021). Berapa Jumlah Penduduk Indonesia? Ini Rincian Hasil Sensus 2020, https://kabar24.bisnis.com/read/20210121/15/1346099/berapa-jumlah-penduduk-indonesia-ini-rincian-hasil-sensus-2020.
Sekaran, U., & Bougie, R. (2013). Research Methods for Business: A Skill Building Approach (6th ed.). New York: John Wiley & Sons, Inc.Petticrew dan Roberts, 2006
Sukoco, Suparman, Hermanto dan Rivani. (2021). The Role of Virtual Reality as a Promotion Tool to Increase Travel Interest during the Covid-19 Pandemic: A Phenomenological Approach of Tourist Objects in Jakarta. Technium Social Sciences Journal, Technium Science, vol. 16(1), pages 493-502, February
Swarbrooke, J., & Horner, S. (1999). Consumer Behavior in Tourism. (1st ed.). Oxford/Burlington. UK: Butterworth-Heinemann
Swarbrooke, J., & Horner, S. (2007). Consumer Behavior in Tourism. Oxford/Burlington, UK: Butterworth-Heinemann.
Tiusanen, P. (2017). Virtual reality in destination marketing. Master Thesis Degree Prograam in Tourism. Haaga-Halia. University of Applied Sciences.
Tölkes, C. (2018). Sustainability Communication in Tourism – A Literature Review. Tourism Management Perspective, 27, 10-21. DOI:10.1016/j.tmp.2018.04.002
Turban, E. (2005), Decision Support Systems and Intelligent System, Edisi Bahasa Indonesia, jilid 1, Penerbit Andi. Yogyakarta.
Wulur, H.W., Sentinuwo, S., Sugiarso, B. (2015). Aplikasi Virtual tour Tempat Wisata Alam di Sulawesi Utara. E-journal Teknik Informatik, Vol. 6, No. 1, ISSN : 2301-8364 1.
Yang, Lai, Fan & Mo (2021). The impact of a 360◦ virtual tour on the reduction of psychological stress caused by COVID-19. Technol Soc. DOI: 10.1016/j.techsoc.2020.101514
Yung, R., Khoo-Lattimore, C. (2019) New Realities: A Systematic Literature Review on Virtual Reality and Augmented Reality in Tourism Research. Current Issues in Tourism. 22. 1-26. DOI: 10.1080/13683500.2017.1417359.
DOI: https://doi.org/10.22146/jpt.72294
Article Metrics
Abstract views : 507
| 
views : 406
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Agusta Ika Nugraheni, Lana Putri, Bima Setya Nugraha
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.