Standardization Efforts for Ayam Goreng Kalasan Industry Cluster Through a Partnership Between the University and Local Government to Maintain its Local Wisdom
Anggoro Cahyo Sukartiko(1*), Wahyu Supartono(2), Zaidir Zaidir(3), Rendayu Jonda Neisyafitri(4), Rahmat Setiyono(5)
(1) Department of Agro-industrial Technology, Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia
(2) Department of Agro-industrial Technology, Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia
(3) Faculty of Science and Technology, Universitas Respati Yogyakarta, Yogyakarta, Indonesia
(4) Department of Agro-industrial Technology, Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia
(5) Industry and Trade Agency of Sleman Regency, Yogyakarta, Indonesia
(*) Corresponding Author
Abstract
A community service partnership is carried out between a university and a local government to standardize processes and products produced by the Ayam Goreng Kalasan industry cluster. Efforts are made through a series of focused discussion activities, knowledge sharing, and material provision, as well as training and mentoring on aspects of standardization, product diversification,
and promotion toward marketing with a broader scope. The first three stages were carried out with the involvement of local government. The results of the community service implementation were measured using a comparison of knowledge of business actors before and after the implementation of the activities. A total of 31 business actors, as members of the Ayam Goreng Kalasan Maju Makmur industry cluster, have participated in this activity. Increased knowledge is observed in all aspects: standardization, diversification, management, and marketing. The collaboration between the university and the local government, therefore, can increase the participation of business actors, accelerate the required standardization and certification process, and further increase the possibility of sustainability of cluster business development.
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DOI: https://doi.org/10.22146/jpkm.90990
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