* Corresponding Author
Upgrading the Capacity of Local Community and Tourism Branding in Pagar Jaya Village
https://doi.org/10.22146/jpkm.88786 Yudha Rahman(1*), Nela Agustin Kurnianingsih(2), Marsista Buana Putri(3), Anindita Nanda Wiguna(4), Nabila Azahara Rahmadinanti(5), Nita Sofiani(6), Ahmad Raihan(7), Khalid Ahmad Ramadhan(8), Fatthah Ikhwan Falyajaya(9)
(1) Department of Urban and Regional Planning, Faculty of Technology Infrastructure and Regional Studies, Institut Teknologi Sumatera, Lampung Selatan, Indonesia
(2) Department of Urban and Regional Planning, Faculty of Technology Infrastructure and Regional Studies, Institut Teknologi Sumatera, Lampung Selatan, Indonesia
(3) Department of Urban and Regional Planning, Faculty of Technology Infrastructure and Regional Studies, Institut Teknologi Sumatera, Lampung Selatan, Indonesia
(4) Department of Urban and Regional Planning, Faculty of Technology Infrastructure and Regional Studies, Institut Teknologi Sumatera, Lampung Selatan, Indonesia
(5) Department of Urban and Regional Planning, Faculty of Technology Infrastructure and Regional Studies, Institut Teknologi Sumatera, Lampung Selatan, Indonesia
(6) Department of Urban and Regional Planning, Faculty of Technology Infrastructure and Regional Studies, Institut Teknologi Sumatera, Lampung Selatan, Indonesia
(7) Department of Urban and Regional Planning, Faculty of Technology Infrastructure and Regional Studies, Institut Teknologi Sumatera, Lampung Selatan, Indonesia
(8) Department of Urban and Regional Planning, Faculty of Technology Infrastructure and Regional Studies, Institut Teknologi Sumatera, Lampung Selatan, Indonesia
(9) Department of Urban and Regional Planning, Faculty of Technology Infrastructure and Regional Studies, Institut Teknologi Sumatera, Lampung Selatan, Indonesia
(*) Corresponding Author
Abstract
Pagar Jaya Village is a coastal area at the southernmost tip of Sumatra Island and isolated in Punduh Pidada District, Pesawaran Regency, Lampung becoming one of the tourism villages in Lampung that has two main problems poor accessibility and low capacity of the community. As a result of this problem, the "KITA PAGAR JAYA" program has successfully enhanced the community’s capacity in tourism, particularly in the area of tourism branding. This program itself is implemented with Sadar Wisata and Sapta Pesona approaches. It was developed on 4 stages, first stage is potential and problem identification, second stage is delivering material about tourism management, the third is about MSMEs and branding knowledge, and the last stage is about evaluation of tourism management to develop sustainable system in Pagar Jaya Tourism. The implication of this program is to enhance the local community’s capacity to manage tourism by focusing on Sadar Wisata, Sapta Pesona, and disaster management. As a result, more community members are joining the Pagar Jaya Village Tourism Awareness Group and MSMEs to help with tourism management. The program also includes creating promotional materials like pocketbooks, tourism videos, and social media campaigns to enhance the branding of Pagar Jaya Village.
Keywords
Full Text:
PDFReferences
Board for Disaster Management of Lampung Province (2019). Disaster risk assessment of Lampung Province 2019-2024. Board for Disaster Management of Lampung Province.
Firmansis, S. (2022). Pagar Jaya Desa Terujung Kab Pesawaran yang terus bergeliat. Pelita Nusantara. https://pelitanusantara.co.id/pagar-jaya-desa-terujung-kab-pesawaran-yang-terus-bergeliat/
Gerbang Republik. (2022). Pasca banjir, Jalan Desa Sukamaju menuju Pagar Jaya kembali normal. Gerbang Republik. https://gerbangrepublik.com/pascabanjir-jalan-desa-sukamaju-menuju-pagarjaya-kembali-normal/09/11/2022/
Jaya, T. P., & Susanti, R. (2022). Banjir dan longsor landa 2 desa di Lampung, ratusan rumah terdampak. Kompas.com. https://regional.kompas.com/read/2022/11/10/141456078/banjir-dan-longsorlanda-2-desa-di-lampung-ratusan-rumahterdampak
Mandasari, I., & Kasmita. (2022). Pengelolaan amenitas di objek wisata Pantai Air Manis Padang. Jurnal Pendidikan Tambusai, 6(1), 2258–2262. https://doi.org/doi.org/10.31004/jptam.v6i1.2985
Mediafakta. (2022). Dampak banjir di Desa Pagar Jaya di Tapsir Telan kerugian miliaran rupiah. Mediafakta.Id. https://www.mediafakta.id/2022/11/dampakbanjir-di-desa-pagar-jaya-di.html
Mintardjo, B. H. (2022). Implementasi sapta pesona di Taman Balekambang Surakarta. NAWASENA: Jurnal Ilmiah Pariwisata, 1(2), 01–11. https://doi.org/10.56910/nawasena.v1i2.98
Nasdian, F. T. (2014). Pengembangan masyarakat. Pustaka Obor Indonesia.
Peraturan Menteri Kebudayaan dan Pariwisata Nomor PM.04/UM.001/MKP/2008 tentang Sadar Wisata (2008). https://jdih.kemenparekraf.go.id/peraturan/239
Rahman, Y., Asbi, A. M., & Putri, H. T. (2020). Analisis perubahan perilaku ekonomi masyarakat sebagai dampak pengembangan pariwisata berbasis masyarakat (Studi kasus penggerak wisata Desa Wisata Pesisir Pagar Jaya Kabupaten Pesawaran). Jurnal Nasional Pariwisata, 2(1), 38–50. https://doi.org/10.57250/ajsh.v2i3.136
Rahmawati, S. W., Sunarti, & Hakim, L. (2017). Penerapan sapta pesona pada desa wisata (Analisis persepsi wisatawan atas layanan penyedia jasa di Kampung Wisata Kungkuk, Desa Punten, Kota Batu). Jurnal Administrasi Bisnis (JAB), 50(2), 195–202. https://media.neliti.com/media/publications/187115ID-penerapan-sapta-pesona-pada-desa-wisata.pdf
Utami, A. N., & Rahman, A. Z. (2017). Pelaksanaan progam kampanye sadar wisata dan sapta pesona melalui pelestarian Kelompok Sadar Wisata (Pokdarwis) di Kelurahan Kandri Kecamatan Gunungpati Kota Semarang. Journal of Public Policy and Management Review, 6(2), 1–15. https://doi.org/https://doi.org/10.14710/jppmr.v6i2.16139
Utami, N., Aditia, M. Y., & Asiyah, B. N. (2023). Penerapan manajemen POAC (Planning, Organizing, Actuating Dan Controlling) pada usaha Dawet Semar Di Kabupaten Blitar. Jurnal Penelitian Ekonomi Manajemen dan Bisnis (JEKOMBIS), 2(2), 36–48.
Wibowo, M. S., Paninggiran, H. N. K., & Heptanti, U. (2023). Analisis daya tarik wisata dan pengelolaan destinasi Pantai Indah Kemangi Kabupaten Kendal. Jurnal Manajemen Perhotelan dan Pariwisata, 6(2), 608–616. https://doi.org/10.23887/jmpp.v6i2.59695
Wibowo, R. C., Karyanto, Zaenudin, A., & Sarkowi, M. (2020). Peningkatan partisipasi masyarakat pada studi pemetaan partisipatif dalam pembuatan jalur evakuasi bencana tsunami di Desa Wisata Pagar Jaya. Sakai Sambayan Jurnal Pengabdian Kepada Masyarakat, 4(1), 43–48. https://doi.org/10.23960/jss.v4i1.172
DOI: https://doi.org/10.22146/jpkm.88786
Article Metrics
Abstract views : 18
| 
views : 72
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement)