Menjangkau Sasaran melalui Sosial Media: Inovasi Edukasi Kesehatan Masyarakat di Era Pandemik Covid-19

https://doi.org/10.22146/jp2m.68232

Supriyati Supriyati(1*), Nindi Deshira Putri(2), Kevin Darmawan(3), Riski Suaidah(4), Pramudhita Yudhistira(5), Ahmad Kevin Ismandhani(6), Endah Amalia Permatasari(7)

(1) Universitas Gadjah Mada
(2) Universitas Gadjah Mada
(3) Universitas Gajah Mada
(4) Universitas Gajah Mada
(5) Universitas Gadjah Mada
(6) Universitas Gadjah Mada
(7) Universitas Gadjah Mada
(*) Corresponding Author

Abstract


Globally, health literacy on the Covid-19 is poor and underestimated. The intensive health education will improve the health literacy on the Covid-19 and important to control and prevent the Covid-19. The health protocol suggest that everyone should apply the physical distancing. Thus, the health education through social media was applied to reach the target audiences for improving the health literacy on the Covid-19. Instagram was chosen as the communication chanell for the program that targeted to youth. This program had been done in March 2020 which targeted to the Indonesian youth people who access internet and Instagram. The health message was developed based on the newest version of the Covid-19 control guidance that issued by the Ministry of Health Republic Indonesia. There were more than 3.500 people viewed the message on the Instagram, and part of them gave positive response and tried to send the message forward to their social network. This program indicated that Instagram was became the alternative communication channel to increase health literacy on the Covid-19, especially for youth.


Keywords


health literacy; youth; health education; Covid-19; Social media

Full Text:

PDF


References

Akin Ibel, Calik Basak, Engin Cennet-Demir, 2017. Student as Chngae Agents in the Community. Educational Science:Theory and Practice. 17(3), 809-834, DOI 10.12738/estp.2017.3.0176

Djalante, R., Lassa, J., Setiamarga, D., Sudjatma, A., Indrawan, M., Haryanto, B., . . . Warsilah, H. (2020). Review and analysis of current responses to COVID-19 in Indonesia: Period of January to March 2020. Progress in Disaster Science, 6, 100091. doi: https://doi.org/10.1016/j.pdisas.2020.100091

Domigan Juliane, Glassman Tavis, Jeff Miller, Hug Heather, Diehr Aaron. 2015. Message Testing to Create Effective Health Communication Campaign. Health Education, 115(5), 480-494. DOI 10.1108/HE-02-2014-0012

Korda, Holly & Itani, Zena. 2013. Harnessing Social Media for Health Promotion and Behavior Change. Health Promotion Practice. 14(1), 15-23. DOI: 10.1177/1524839911405850

Paakkari, L., & Okan, O. (2020). COVID-19: health literacy is an underestimated problem. The Lancet. Public health, 5(5), e249–e250. https://doi.org/10.1016/S2468-2667(20)30086-4

Saputra, Andi. (2019). Suvei Penggunaan Media Sosial di Kalangan Mahasiswa di Kota Padang Menggunakan Teori Uses and Gratifications. BACA: Jurnal Dokumentasi dan Informasi, 40 (2), 207-216. DOI: 10.14203/j.baca.v40i2.476

Sbaffi, L., & Rowley, J. (2017). Trust and Credibility in Web-Based Health Information: A Review and Agenda for Future Research. Journal of medical Internet research, 19(6), e218. https://doi.org/10.2196/jmir.7579

Supriyati, 2020. Gerak relawan Covid-19: Tanggung jawab individu dan masyarakat. Book chapter pada buku Tata Kelola Covid-19, kajian awal. Gamapress, Yogyakarta. https://digitalpress.ugm.ac.id/book/257

Van den Broucke S. (2020). Why health promotion matters to the COVID-19 pandemic, and vice versa. Health promotion international, 35(2), 181–186. https://doi.org/10.1093/heapro/daaa042

West, R., Michie, S., Rubin, G. J., & Amlôt, R. (2020). Applying principles of behaviour change to reduce SARS-CoV-2 transmission. Nature human behaviour, 4(5), 451–459. https://doi.org/10.1038/s41562-020-0887-9

Yousuf, H., Corbin, J., Sweep, G., Hofstra, M., Scherder, E., van Gorp, E., Zwetsloot, P. P., Zhao, J., van Rossum, B., Jiang, T., Lindemans, J. W., Narula, J., & Hofstra, L. (2020). Association of a Public Health Campaign About Coronavirus Disease 2019 Promoted by News Media and a Social Influencer With Self-reported Personal Hygiene and Physical Distancing in the Netherlands. JAMA network open, 3(7), e2014323. https://doi.org/10.1001/jamanetworkopen.2020.14323



DOI: https://doi.org/10.22146/jp2m.68232

Article Metrics

Abstract views : 556 | views : 484

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Jurnal Pengabdian dan Pengembangan Masyarakat

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.