* Corresponding Author
Stakeholders Reactions to Rebranding of Madiun City: Case Study in Indonesia
https://doi.org/10.22146/jkap.94797 Luthfi Widad Erdiana(1*), Slamet Slamet(2)
(1) Universitas Islam Negeri Maulana Malik Ibrahim
(2) Universitas Islam Negeri Maulana Malik Ibrahim
(*) Corresponding Author
Abstract
The Indonesian people have called Madiun City “Kota Brem,” “Kota Pecel,” and “Kota Sepur” since the Dutch era. In line with the Mayor’s leadership policy, the city branding of Madiun was shifted from “Madiun Kota Gadis” to “Madiun Kota Karismatik” and finally to “Madiun Kota Pendekar”. This study examines stakeholders’ reactions to the rebranding of Madiun City. This study uses qualitative research paradigms and case study methods. The primary data sources were obtained through extensive interviews and non-participant observations. Secondary data came from documentation. Data analysis uses Miles and Huberman’s interactive model approach. The study found that the stakeholders are apathetic when responding to the city rebranding due to their low participation and lack of knowledge in the decision-making process. Differences of interest between the government and stakeholders result in a low response.
Keywords
Full Text:
PDFReferences
Aji, B. P., Kirya, I. K., & Sesila, G. P. A. J. (2018). Analisis Sumber Pendapatan Asli Daerah (PAD) Dalam Pelaksanaan Otonomi Daerah Di Kabupaten Buleleng. Bisma: Jurnal Manajemen, 4(2), 95–104. https://ejournal.undiksha.ac.id/index.php/JMI/article/viewFile/4586/3521
Amalan, A., Utha, A., & Yusuf, M. (2021). Analisis Peran Stakeholder Dalam Perencanaan Pembangunan Daerah Kabupaten Buton Utara. Publica : Jurnal Administrasi Pembangunan Dan Kebijakan Publik, 12(1), 41. https://doi.org/10.33772/publica.v12i1.13926
Anholt, S. (2007). Competitive Identity: Brand Management for Nations. In Cities.
Aprianto, H., Nurhasana, R., & Badry, A. I. (2023). Transformasi City Branding di Jakarta Menuju Kota Kolaborasi. Edunomika, 08(01), 1–7.
Basrowi, B., & Suwandi, S. (2008). Memahami Penelitian Kualitatif. Rineka Cipta.
Bonakdar, A., & Audirac, I. (2020). City Branding and the Link to Urban Planning: Theories, Practices, and Challenges. Journal of Planning Literature, 35(2), 147–160. https://doi.org/10.1177/0885412219878879
Braun, E., Kavaratzis, M., & Zenker, S. (2013). My City - My Brand: The Different Roles of Residents in Place Branding. Journal of Place Management and Development, 6(1), 18–28. https://doi.org/10.1108/17538331311306087
Carayannis, E. G., & Campbell, D. F. J. (2010). Triple helix, Quadruple helix and Quintuple helix and how do Knowledge, Innovation and the Environment relate to Each other? a proposed framework for a trans-disciplinary analysis of sustainable development and social ecology. International Journal of Social Ecology and Sustainable Development, 1(1), 41–69.
Chan, A., & Eunike, F. (2019). PDC Corporate Rebranding Process To Be Custombandung. Jurnal Manajemen Bisnis, 10(2). https://doi.org/10.18196/mb.10181
Cleave, E., McCauley, B. W., & Arku, G. (2017). Just Because You Could, Doesn’t Mean You Should: Exploring If (And When) Cities Should Brand through A Case Study of The City of London, Ontario. Canadian Journal of Urban Research, 26(2), 1–14.
Collange, V., & Bonache, A. (2015). Overcoming resistance to product rebranding. Journal of Product and Brand Management, 24(6), 621–632. https://doi.org/10.1108/JPBM-10-2014-0730
Creswell, J. W. (2013). Qualitative Inquiry & Research Design: Choosing Among Five Approaches (3rd ed.). Sage Publications.
Damayanti, R., Rahayu, R. K., & Ulfah, I. F. (2017). Mapping Model of City Branding Formulation In Indonesia. International Conference on Democracy, Accountability and Governance, 163, 199–206. https://doi.org/10.2991/icodag-17.2017.37
Dawood, W. D. (2023). Branding a city: What makes a successful design? Itsnicthat.Com. https://www.itsnicethat.com/features/branding-a-city-graphic-design-branding-thematic-310523
Etzkowitz, H., & Leydesdorff, L. (1995). The Triple Helix-University-Industry-Government Relations: A Laboratory for Knowledge Based Economic Development. EASST Review, 14(1), 14–19.
Firzal, Y. (2018). Rebranding city: A strategic urban planning approach in Indonesia. IOP Conference Series: Earth and Environmental Science, 126(1). https://doi.org/10.1088/1755-1315/126/1/012165
Handoko, L. A., Hermansyah, P., Kharisma, N., & Septiyana, T. O. (2015). Kota Reyog sebagai City Branding Kabupaten Ponorogo (Analisa Akun Instagram @PARIWISATAPNG). Prosiding Simposium Nasional, 918–930.
Henninger, C. E., Foster, C., Alevizou, P. J., & Frohlich, C. (2016). Stakeholder Enggament in the City Branding Process. Journal of Place Branding and Public Diplomacy, 12(4), 285–298. https://doi.org/10.1057/s41254-016-0002-1
Herget, J., Petru, Z., & Abrham, J. (2015). City Branding and Its Economic Impacts on Tourism. Economics and Sociology, 8(1), 119–126. https://doi.org/10.14254/2071
Jannah, B. (2014). Pengaruh city branding dan city image terhadap keputusan berkunjung wisatawan ke Banyuwangi. Jurnal Administrasi Bisnis, 17(1).
Jokela, S. (2019). Transformative City Branding and The Evolution of The Entrepreneurial City: The Case of ‘Brand New Helsinki.’ Urban Studies, 57(10), 2031–2046. https://doi.org/10.1177/0042098019867073
Joo, Y. M., & Seo, B. (2018). Transformative City Branding for Policy Change: The Case of Seoul’s Participatory Branding. Environment and Planning C: Politics and Space, 36(2), 239–257. https://doi.org/10.1177/2399654417707526
Källström, L., & Siljeklint, P. (2023). Branding Kristianstad: a case of rebranding and stakeholder engagement. Place Branding and Public Diplomacy, 0123456789. https://doi.org/10.1057/s41254-023-00299-1
Karyaningsih, P. D. (2018). Ilmu Komunikasi (A. C (ed.)). Samudra Biru.
Lambkin, M. C., & Muzellec, L. (2010). Leveraging Brand Equity in Business-to-Business Mergers and Acquisitions. Industrial Marketing Management, 39(8), 1234–1239. https://doi.org/10.1016/j.indmarman.2010.02.020
Littlejohn, S. W. (2009). Teori Komunikasi Theories of Human Communication.
Lozano, R. (2013). Are Companies Planning Their Organisational Changes for Corporate Sustainability? An Analysis of Three Case Studies on Resistance to Change and Their Strategies to Overcome It. Corporate Social Responsibility and Environmental Management, 20(5), 275–295. https://doi.org/10.1002/csr.1290
Ma, W., de Jong, M., de Bruijne, M., & Schraven, D. (2020). Economic city branding and stakeholder involvement in China: Attempt of a medium-sized city to trigger industrial transformation. Cities, 105(March), 102754. https://doi.org/10.1016/j.cities.2020.102754
Mahfud, M. A. Z., Haryono, B. S., & Anggraeni, N. L. V. (2014). Peran Koordinasi Stakeholder Dalam Pengembangan Kawasan Minapolitan di Kecamatan Nglegok, Kabupaten Blitar. Jurnal Administrasi Publik (JAP), 3(12), 2070–2076.
Mantiri, M. (2018). Analisis City Branding Kota Bitung dalam Menarik Investor dan Wisatawan. Jurnal Riset Bisnis Dan Manajemen, 6(1), 43–62.
Masuda, J. R., & Bookman, S. (2018). Neighbourhood Branding and the Right to the City. Progress in Human Geography, 42(2), 165–182. https://doi.org/https://doi.org/10.1177/0309132516671822
Medho, Y. F. (2023). Collaborative Governance Antara Bengkel APPek Dengan Pemerintah Desa Lifuleo Dalam Pengembangan Wisata Pantai Oesina. Innovative: Journal of Social Science Research, 3(2), 5705–5721.
Mihardja, E. J., Mulyasari, P., Widiastuti, T., & Bintoro, K. (2019). Strategi City Branding. In Penerbitan Universitas Bakrie. Penerbitan Universitas Bakrie. https://doi.org/10.1016/j.jbusres.2008.05.011
Miladiyah, U. R., & Slamet, S. (2014). Strategi Competitive Advantage untuk Membangun City Branding Kota Batu sebagai Kota Wisata. Iqtishoduna, 10(2), 89–98.
Miller, D., Merrilees, B., & Yakimova, R. (2014). Corporate rebranding: An integrative review of major enablers and barriers to the rebranding process. International Journal of Management Reviews, 16(3), 265–289. https://doi.org/10.1111/ijmr.12020
Moilanen, T. (2015). Challenges of City Branding: A Comparative Study of 10 European Cities. Place Branding and Public Diplomacy, 11(3). https://doi.org/10.1057/pb.2015.6
Monteiro, P. D. S. (2016). Stakeholders’ Involvement in City Branding : The Participation and Identification of Porto Residents on The Image of The City. In Dissertação de Mestrado - University of Porto (Issue September). University of Porto.
Mugobo, V. V. (2021). Until the Logo Do Us Part : An Assessment of Local Stakeholders ’ Perceptions of a City Brand after the Introduction of a New Logo. Expert Journal of Marketing, 9(2), 96–103.
Muh. Asriadi, A. M., Helmi, S., Kassymova, G. K., Retnawati, H., Hadi, S., & Istiyono, E. (2022). Effect of Job Satisfaction on Service Quality mediated by Lecturer Performance at State Universities. V, 62–71. https://doi.org/10.31643/2022.08
Mustafa, F., & Marsoyo, A. (2020). Tipologi Peran Stakeholder dalam Mendukung Reforestasi di Daerah Istimewa Yogyakarta. Jurnal Planoearth, 5(1), 35. https://doi.org/10.31764/jpe.v5i1.1653
Mustika, H. (2017). Peran Serta Stakeholder dalam Membentuk CIty Branding The Spirit of Java di Jalan Slamet Riyadi Kota Surakarta. Jurnal Pembangunan Wilayah Dan Kota, 13(1), 67–82.
Noviardi, F., Rahmanto, A. N., & Slamet, Y. (2020). Logo rebranding: Indonesian tax authority public relations strategy in forming organizational culture images. Informasi, 50(1), 30–45. https://doi.org/10.21831/informasi.v50i1.29594
Nugroho, H. C., Zauhar, S., & Suryadi. (2014). Koordinasi Pelaksanaan Program Pengembangan Kawasan Agropolitan di Kabupaten Nganjuk. Jurnal Pembangunan Dan Alam Lestari, 5(1), 12–22. https://jpal.ub.ac.id/index.php/jpal/article/view/147
Nurjanah, A., & Nurnisya, F. Y. (2016). Pemanfaatan Digital Public Relations (PR) dalam Sosialisasi Tagline “Jogja Istimewa” Humas Pemerintah Kota Yogyakarta. Journal Aristo, 4(1), 130–145.
Paganoni, M. C. (2012). City Branding and Social Inclusion in the Glocal City. Mobilities, 7(1), 13–31. https://doi.org/10.1080/17450101.2012.631809
Pandansari, D. A., Purnomo, E. P., & Kasiwi, A. N. (2020). Dinamika City Branding Kota Surakarta Dalam Menarik Minat Berkunjung Wisatawan. Jurnal Ilmu Pemerintahan Widya Praja, 46(1), 242–254. https://doi.org/10.33701/jipwp.v46i1.1036
Pellokila, I. R., Lamoren, D. S., & Otemusu, R. (2023). The Effect of City Branding on Tourism Business Through City Image as a Moderating Variable. Proceedings of the International Conference on Applied Science and Technology on Social Science. https://doi.org/10.2991/978-2-38476-202-6_40
Prideaux, B., Laws, E., & Moscardo, G. (2006). Managing Tourism and Hospitality Services (Theory and International Applications). CABI. https://www.google.co.id/books/edition/Managing_Tourism_and_Hospitality_Service/BTGt2fvYVXUC?hl=en&gbpv=0
Purwaningsih, M. R. (2022). Pelaksanaan Musrenbang Daerah Dalam Proses Perencanaan Dan Penganggaran Partisipatif. Jurnal Litbang Sukowati : Media Penelitian Dan Pengembangan, 6(1), 151–164. https://doi.org/10.32630/sukowati.v6i1.346
Rahmanto, A. (2015). City Branding: A Government Communication Model in Marketing Local Potential in Central Java (A Case Study on the Three Cities’ Branding: Surakarta, Semarang & Pekalongan). Reorienting Economics & Business in The Context of National and Global Development, 470–483.
Ridho, M. F., & Kurniasari, N. (2023). Kajian Peran Stakeholder dalam Pembangunan Kota Berbasis Smart Living di Pagedangan Tangerang. 9–16.
Robertson, D. S. (1991). Feedback Theory and Darwinian Evolution. Journal of Theoretical Biology, 152(4), 469–484. https://doi.org/https://doi.org/10.1016/S0022-5193(05)80393-5
Sa’diya, L., & Andriani, N. (2018). Peran City Branding dan Event Pariwisata dalam Meningkatkan Kunjungan Wisatawan. Jurnal Kompetensi, 12(1), 258–265.
Saktianingrum, D., Hastjarjo, S., & Rahmanto, A. (2020). Community Rules in City Branding Communication (Study on “Boyolali Smile of Java” city branding in Boyolali, Indonesia). International Journal of Multicultural and Multireligious Understanding, 7(10), 740. https://doi.org/10.18415/ijmmu.v7i10.2177
Satria, F., & Fadillah, F. (2021). Konsep City Branding dan Identifikasi Nilai Lokal pada Kota-Kota Indonesia dalam Mendukung Nation Branding Indonesia. Jurnal Desain, 8(2), 147. https://doi.org/10.30998/jd.v8i2.8118
Setiawati, S. D., Suryana, A., Sugiana, D., & Priyatna, C. C. (2020). Pendekatan Triple Helix dalam Membentuk City Branding. Altasia Jurnal Pariwisata Indonesia, 2(2), 177–185. https://doi.org/10.37253/altasia.v2i2.561
Shirvani Dastgerdi, A., & De Luca, G. (2019). Strengthening the city’s reputation in the age of cities: an insight in the city branding theory. City, Territory and Architecture, 6(1). https://doi.org/10.1186/s40410-019-0101-4
Simamora, R. K., Rudi, D., & Sinaga, S. (2016). Jurnal Ilmu Pemerintahan dan Sosial Politik UMA Peran Pemerintah Daerah dalam Pengembangan Pariwisata Alam dan Budaya di Kabupaten Tapanuli Utara. Jurnal Ilmu Pemerintahan Dan Sosial Politik, 4(1), 79–96.
Simanjorang, F., Hakim, L., & Sunarti, S. (2020). Peran Stakeholder Dalam Pembangunan Pariwisata Di Pulau Samosir. Profit, 14(01), 42–52. https://doi.org/10.21776/ub.profit.2020.014.01.5
Sobur, A. (2003). Psikologi Umum Dalam Lintasan Sejarah. Pustaka Setia.
Sudarmanto, J. A. (2022). The Performativity of the Yogyakarta Logo as a City Branding. JADECS, xx(xx), 142–149.
Sugiyono, S. (2016). Memahami Penelitian Kualitatif. CV Alfabeta.
Sulaiman, A. I., Lubis, D. P., Susanto, D., & Purnaningsih, N. (2015). Komunikasi Stakeholder dalam Musyawarah. Jurnal Mimbar, 31(2), 367–378.
Tiaraputri, A., & Diana, L. (2021). Logo dan Tagline “Siak The Truly Malay” Kabupaten Siak Provinsi Riau dalam Hukum Kepariwisataan. Journal of Private and Economic Law, 1(1), 47–62.
TPBO. (2019). How to Finance Place Branding Initiatives? Strategies and Examples. Placebrandobserver.Com. https://placebrandobserver.com/how-to-finance-place-branding-initiatives-strategies-examples/
TvOne. (2022). Terjawab, Heru Budi Masih Pertahankan Logo PlusJakarta tapi Ganti Slogan Era Anies Baswedan. Tvonenews.Com. https://www.tvonenews.com/berita/87745-terjawab-heru-budi-masih-pertahankan-logo-plusjakarta-tapi-ganti-slogan-era-anies-baswedan
Utami, N. A., & Azis, E. (2021). Pengaruh Pelaksanaan City Branding Terhadap Keputusan Berkunjung Wisatawan Di Kota Bandung. E-Proceeding of Management, 8(5), 4471.
Wahid, W. N. (2018). Strategi Pemasaran Pariwisata melalui City Branding dalam Meningkatkan Pendapatan Asli Daerah (PAD) Kota Lumajang. Jurnal Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Airlangga.
Webster, F. E. J., & Keller, K. L. (2004). A roadmap for branding in industrial markets. Journal of Brand Management, 11(5), 388–402.
Widodo, B., & Setiansah, M. (2014). Strategi Pencitraan Kota (City Branding) Berbasis Kearifan Lokal (Studi Kasus di Kota Solo, Jawa Tengah dan Kabupaten Badung, Bali). Komunikasi PROFETIK, 7(2), 33–44.
Wiyono, B., Rahmanto, A., & Utari, P. (2021). International Journal of Multicultural and Multireligious Understanding The Role of Stakeholders in the City Branding Policy “ Madiun Karismatik ” Madiun City Government. International Journal of Multicultural and Multireligious Understanding, 8(1), 510–515.
Yanti, N., & Hadya, R. (2018). Kontribusi Sektor Pariwisata Terhadap Peningkatan PAD Kota Padang. Jurnal Benefita, 3(3), 370. https://doi.org/10.22216/jbe.v3i3.3692
Yuli, A. (2011). City Branding Sebagai Strategi Pengembangan Pariwisata Ditinjau dari Aspek Hukum Merek. Jurnal Ilmiah Ilmu Hukum QISTI, 5 (1)(1), 50–68.
Yurisma, D. Y., EBW, A., & Sachari, A. (2015). Kesenian Tradisi Reog Sebagai Pembentuk Citra Ponorogo. Visualita, 7(1), 11. https://doi.org/10.33375/vslt.v7i1.1081
Zinaida, R. S., Sunarto, S., & Sunuantari, M. (2020). City branding of Palembang: understanding cultural identification through logo and tagline. International Journal of Communication and Society, 2(1), 30–40. https://doi.org/10.31763/ijcs.v2i1.106
DOI: https://doi.org/10.22146/jkap.94797
Article Metrics
Abstract views : 2058
| 
views : 943
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 JKAP (Jurnal Kebijakan dan Administrasi Publik)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.