NILAI EKONOMI KONSERVASI SAUJANA BUDAYA KAWASAN BOROBUDUR Sebuah Eksperimen Pilihan

Abstract

The values of Borobudur cultural landscape has conferred important meanings
in many aspects for those who live in its surrounding area. However, its cultural
landscape (natural and cultural horizon) is constantly facing of degrading quality which
affecting the future existence of Borobudur’s site.
This research aims to explore and monetarily quantify the benefit of Borobudur
cultural landscape to support the conservation efforts using choice experiment
framework. Data were obtained from sample visitors and structured questionnaire are
chosen for assessment of economic benefit using choice experiment, an “expressed
preferences” method to assess the total economic benefit of conservation zone.
The results indicate that the total economic benefit of Borobudur area is very
high. Consequently, the public loss, which is caused by poor management policy, will be
very high in financial term. Therefore, the survival of Borobudur’s site in the future will
fully depends on its sustainable development policy.
Keywords: Borobudur, saujana budaya, nilai ekonomi, sustainable development.