“Orang desa tidak takut mati”: studi kualitatif koping masyarakat terhadap peringatan bergambar pada kemasan rokok dengan pendekatan grounded theory

Dhiya Urrahman; Fatwa Sari Tetra Dewi; Fuad Hamsyah

doi:10.22146/bkm.8699

“Orang desa tidak takut mati”: studi kualitatif koping masyarakat terhadap peringatan bergambar pada kemasan rokok dengan pendekatan grounded theory

https://doi.org/10.22146/bkm.8699

Dhiya Urrahman^(1*), Fatwa Sari Tetra Dewi⁽²⁾, Fuad Hamsyah⁽³⁾

(1) Departemen Perilaku Kesehatan, Lingkungan, dan Kedokteran Sosial, Fakultas Kedokteran, Universitas Gadjah Mada
(2) Departemen Perilaku Kesehatan, Lingkungan, dan Kedokteran Sosial, Fakultas Kedokteran, Universitas Gadjah Mada
(3) Fakultas Psikologi, Universitas Gadjah Mada
(*) Corresponding Author

Abstract

“Villagers are not afraid to die”: a qualitative study of community cohesion on pictorial warning on cigarette packaging with grounded theory approach in Yogyakarta

Purpose

The purpose of this study was to explore community's coping with a pictorial health warning on cigarette packaging.

Methods

A qualitative study was conducted using grounded theory design. The study was conducted in the rural area of Sambirejo, Prambanan sub-district, Sleman, Yogyakarta. Data were collected by in-depth interviews and focus group discussions (FGD). Subjects were selected purposively with a maximum variation technique.

Results

The perceptions, beliefs, coping, adaptation period, and smoking behavior remained mostly unchanged after seeing pictorial warnings on cigarette packaging.

Conclusions

Coping was influenced by perceptions, beliefs, and the period of adaptation to pictorial health warnings. The period of adaptation changed some feelings and coping prior to the pictorial health warning, while pictorial health warning on cigarette packs appeared to make non-smokers increasingly want to smoke.

Keywords

cigarettes; pictorial health warning; coping

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