Persepsi Pemustaka Terhadap Kualitas Layanan Window Of The World (WOW) Perpustakaan UGM Berdasarkan Model Libqual+TM

Abstract

This study aims to find out users' perceptions towards quality of Window of the World (WOW) service based on the LibQUAL+TM models in the library of Universitas Gadjah Mada Yogyakarta. The type of the study is descriptive quantitative. Subjects of the study were users of the facilities of WOW service, while the object of the study was users' perception about the quality of WOW service. Data were obtained from questionnaires, observation, interviews, and documentation. Sampling used incidental sampling technique, with a sample size of 100 respondents. There was a single variable, i.e. perception about WOW service. Data analysis used the mean and grand mean. Measurement of users' perception was based on the Libqual+TM models that included four dimensions. These were ability and attitude of librarians in serving (Service Affect-SA), the dimensions of the facilities and atmosphere of the space of the library (Library As Place-LP), the dimensions of the user and means of access (Personal Control-PC), and the dimensions of information access (information access-IA). Each dimension showed that the perception of the dimension of librarian in serving (Service Affact-SA) with an average of 3.05 (good), the dimensions of the facilities and atmosphere of the space of the library (Library As Place-LP) with an average of 3.13 (good), the dimensional directions and means of access (Personal Control-PC) with an average of 3.12 (good), and the dimensions of information access (information access-IA) with an average of 3.06 (good). The result showed that the users' perception about WOW service based on LibQUAL+TM models in library of Universitas Gadjah Mada Yogyakarta was good. It can be seen from the total average of variable that is equal to 3.09, so it is necessary to improve the quality of WOW service in the library of Universitas Gadjah Mada Yogyakarta to achieve excellent category. It was especially necessary to improve quality at its lowest dimensions on the dimensions of librarians in serving (Service Affect - SA) with an average of 3.05.