_logo2.png){kind=logo}
* Corresponding Author
Faktor-faktor yang Memengaruhi Behavioral Intention untuk Menggunakan TikTok Shop Pada Gen-Z
https://doi.org/10.22146/abis.v12i1.89298 Vita Kumalasari(1*), Sumiyana Sumiyana(2)
(1) Magister Akuntansi, Fakultas Ekonomika dan Bisnis, Universitas Gadjah Mada, Yogyakarta
(2) Departement of Accounting, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta
(*) Corresponding Author
Abstract
Fenomena yang terjadi di Indonesia adalah semakin meningkat jumlah pengguna internet dalam menggunakan layanan marketplace sehingga membuat persaingan antara marketplace satu dan lainnya. Berbagai jenis marketplace seperti Shopee, Tokopedia, Lazada, dan TikTok Shop. Sejak tahun 2020, Tiktok Shop adalah marketplace yang mengalami peningkatan secara pesat dengan berbagai keuntungan seperti gratis ongkir, harga lebih murah dan lebih menyenangkan karena melihat konten review dengan video unik dan kreatif melalui FYP. Penelitian ini dilakukan untuk mengidentifikasi faktor-faktor yang mampu mempengaruhi niat dan kepercayaan generasi Z untuk menggunakan TikTok Shop sebagai sarana dalam belanja online. Penelitian ini menggunakan kuesioner dengan metode purposive sampling terhadap responden yaitu generasi Z yang menggunakan TikTok namun belum pernah menggunakan TikTok Shop. Sebanyak 173 data dianalisis dengan menggunakan SEM-PLS. Hasil penelitian ini menunjukkan bahwa pengaruh sosial, potensi motivasi hedonis dan kepercayaan memiliki pengaruh yang signifikan terhadap niat perilaku untuk menggunakan TikTok Shop. Penelitian ini dimanfaatkan oleh manajerial TikTok Shop untuk berinovasi dan memfasilitasi fitur yang memudahkan pengguna.
Keywords
Full Text:
PDFReferences
Agarwal, R., & Prasad, J. (1998). A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology. Information Systems Research, 9(2), 204–215. https://doi.org/10.1287/isre.9.2.204
Alalwan, A. A., Dwivedi, Y. K., & Rana, N. P. (2017). Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust. International Journal of Information Management, 37(3), 99–110. https://doi.org/10.1016/j.ijinfomgt.2017.01.002
Alalwan, A. A., Dwivedi, Y. K., & Williams, M. D. (2016). Customers’ Intention and Adoption of Telebanking in Jordan. Information Systems Management,33(2), 154–178. https://doi.org/10.1080/10580530.2016.1155950
Alamanda, D. T., Wibowo, L. A., Munawar, S., & Khoeru, A. (2021). The Interest of Technology Adoption in E-Commerce Mobile Apps Using Modified Unified Theory of Acceptance and Use of Technology 2 in Indonesia. 6(3), 35–45.
Alqatan, S., Singh, D., & Ahmad, K. (2012). Study on success factors to enhance customer trust for mobile commerce in small and medium-sized tourism enterprises (SMTEs) - A conceptual model. Journal of Theoretical and Applied Information Technology, 46(2), 550–564.
Amandin, A. (2021). Faktor-Faktor Yang Mempengaruhi Pemasaran E-Commerce Terhadap Keputusan Pembelian Online Di Kota Prabumulih. Management Studies and Entrepreneurship …, 2(2), 113–122. https://journal.yrpipku.com/index.php/msej/article/view/203
Amoroso, D. L., & Lim, R. A. (2015). Exploring the Personal Innovativeness Construct: The Roles of Ease of Use, Satisfaction and Attitudes. Asia Pacific Journal of Information Systems, 25(4), 662–685. https://doi.org/10.14329/apjis.2015.25.4.662
Antariksa, K. T., & Respati, N. N. R. (2021). the Effect of Hedonic Motivation, in Store Display, and Price Discount on Impulse Buying Decisions. International Journal of Business Management and Economic Review, 04(04), 166–177. https://doi.org/10.35409/ijbmer.2021.3291
Bandyopadhyay, K., & Fraccastoro, K. A. (2007). The Effect of Culture on User Acceptance of Information Technology. Communications of the Association for Information Systems, 19(April). https://doi.org/10.17705/1cais.01923
Barcelona, A. B., Angeles, R. J. G., Clemente, C. A., Rhoy, S., Cruz, B. Dela, Malimban, R. L. O., Santos, J. E. G., & Tan, J. C. D. (2022). # Budolfinds : The Role of TikTok ’ s Shopee Finds ’ Videos in the Impulsive Buying Behavior of Generation Z Consumers INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY : APPLIED Buying Behavior of Generation Z Consumers. November. https://doi.org/10.11594/ijmaber.03.11.18
Bowen, G., & Bowen, R. (2015). Offline and Online Brand Trust Models: Their Relevance to Social Media. Journal of Business and Economics, 6(1), 102–112. https://doi.org/10.15341/jbe(2155-7950)/01.06.2015/010
De Leyn, T., De Wolf, R., Vanden Abeele, M., & De Marez, L. (2022). In-between child’s play and teenage pop culture: tweens, TikTok & privacy. Journal of Youth Studies, 25(8), 1108–1125. https://doi.org/10.1080/13676261.2021.1939286
Denissa Arezkiva Delfrianto. (2022). Kini Mendominasi, Kenali 3 Faktor Pengaruh Perilaku Belanja Online Generasi Z. Populix.
Farivar, S., Turel, O., & Yuan, Y. (2017). A trust-risk perspective on social commerce use: an examination of the biasing role of habit. Internet Research,
27(3), 586–607. https://doi.org/10.1108/IntR-06-2016-0175
Geven, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in Online Shopping: An Integrated Model. MIS Quarterly: Management Information Systems, 1(1), 51–90.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks. Sage, 165.
Hair Jr, J. F., Black, W. C., Barry, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis. In British Library Cataloguing (Seventh Ed). Pearson Education.
Hana, K. F., & Miranti, A. R. (2021). The Impact of Online Consumer Reviews, E- Service Quality, and Content Marketing on Purchasing Decisions on the Shopee Seller Marketplace, with Islamic Business Ethics as a Moderation Variable. BISNIS : Jurnal Bisnis Dan Manajemen Islam, 9(2), 345. https://doi.org/10.21043/bisnis.v9i2.13477
Kompas.com. (2021). Apa Itu TikTok Shop dan Cara Menggunakannya. https://tekno.kompas.com/read/2021/09/15/13260037/apa-itu-tiktok-shop- dan-cara-menggunakannya
Kunz, R. E., & Santomier, J. P. (2020). Sport content and virtual reality technology acceptance. Sport, Business and Management: An International Journal, 10(1), 83–103. https://doi.org/10.1108/SBM-11-2018-0095
Luo, J., Ba, S., & Zhang, H. (2012). The Effectiveness of Online Shopping Characteristics and Well-Designed Websites on Satisfaction. https://www.semanticscholar.org/paper/The-Effectiveness-of-Online- Shopping-and-Websites-Luo- Ba/9dadf41e5e62151e15c48b7e52be9b2d17e84c23
Maulidina, P. R., Sarno, R., Sungkono, K. R., & Giranita, T. A. (2020). Using extended UTAUT2 Model to Determine Factors Influencing the Use of Shopee E-commerce. Proceedings - 2020 International Seminar on Application for Technology of Information and Communication: IT Challenges for Sustainability, Scalability, and Security in the Age of Digital Disruption, ISemantic 2020, 493–498. https://doi.org/10.1109/iSemantic50169.2020.9234255
Prakash Yadav, G., & Rai, J. (2017). The Generation Z and their Social Media Usage: A Review and a Research Outline. Global Journal of Enterprise Information System, 9(2), 110. https://doi.org/10.18311/gjeis/2017/15748
Prasetyaningtyas, S., Natalia, C., & Utami, T. (2022). Factors Affecting Gen Z Work Performance: Case Study From E-Commerce Industry in Jabodetabek. Jurnal Aplikasi Bisnis Dan Manajemen, 8(1), 12–22. https://doi.org/10.17358/jabm.8.1.12
Rachmawati, I. K., Handoko, Y., Nuryanti, F., Wulan, M., & Hidayatullah, S. (2019). Pengaruh Kemudahan, Kepercayaan Pelanggan dan Kualitas Informasi Terhadap Keputusan Pembelian Online. Seminar Nasional Sistem Informasi 2019, 3(September), 1617–1625.
Romla, S., & Ratnawati, A. (2018). Keputusan Pembelian E-Commerce Melalui Kemudahan Penggunaan, Kualitas Informasi Dan Kualitas Interaksi Layanan Web. Jurnal Ekonomi Dan Bisnis, 19(1), 59. https://doi.org/10.30659/ekobis.19.1.59-70
Shin, D. H., & Shin, Y. J. (2011). Why do people play social network games? Computers in Human Behavior, 27(2), 852–861. https://doi.org/10.1016/j.chb.2010.11.010
Suganda T. (2018). Pengelolaan Pembelajaran Generasi Z. Seminar Pembelajaran Bagi Generasi Z. Stipar Yapari, February. https://doi.org/10.13140/RG.2.2.23700.60800
Sundström, M., Hjelm-Lidholm, S., & Radon, A. (2019). Clicking the boredom away – Exploring impulse fashion buying behavior online. Journal of Retailing and Consumer Services, 47(March 2018), 150–156. https://doi.org/10.1016/j.jretconser.2018.11.006
Taherdoost, H. (2018). A review of technology acceptance and adoption models and theories. Procedia Manufacturing, 22, 960–967. https://doi.org/10.1016/j.promfg.2018.03.137
Taquet, M., Quoidbach, J., De Montjoye, Y. A., Desseilles, M., & Gross, J. J. (2016). Hedonism and the choice of everyday activities. Proceedings of the National Academy of Sciences of the United States of America, 113(35), 9769–9773. https://doi.org/10.1073/pnas.1519998113
Vasic, N., Kilibarda, M., & Kaurin, T. (2019). The Influence of Online Shopping Determinants on Customer Satisfaction in the Serbian Market. Journal of Theoretical and Applied Electronic Commerce Research, 14(2), 0–0. https://doi.org/10.4067/s0718-18762019000200107
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly: Management Information Systems, 27(3), 425–478. https://doi.org/10.2307/30036540
Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. In Source: MIS Quarterly (Vol. 36, Issue 1).
Venkatesh, V., Thong, J. Y. L., & Xu, X. (2016). Unified theory of acceptance and use of technology: A synthesis and the road ahead. Journal of the Association for Information Systems, 17(5), 328–376. https://doi.org/10.17705/1jais.00428
Wang, W. T., Wang, Y. S., & Liu, E. R. (2016). The stickiness intention of group- buying websites: The integration of the commitment–trust theory and e- commerce success model. Information and Management, 53(5), 625–642. https://doi.org/10.1016/j.im.2016.01.006
We Are Social. (2022). More Than 5 Billion People Now Use The Internet.https://wearesocial.com/us/blog/2022/04/more-than-5-billion-people-now-use-the-internet/
DOI: https://doi.org/10.22146/abis.v12i1.89298
Article Metrics
Abstract views : 1776
| 
views : 2102
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 4.0 International License.
______________________________________________________________________________________________________
2302 - 1500