_logo2.png){kind=logo}
* Corresponding Author
Analisis Kebutuhan UMKM Indonesia Dengan Menggunakan Pendekatan Penalaran Hierarki Maslow Secara Organisasional
https://doi.org/10.22146/abis.v11i3.85988 Novta Winkey Pradana(1*), Sumiyana Sumiyana(2)
(1) Universitas Gadjah Mada, Yogyakarta
(2) Departemen Akuntansi, Fakultas Ekonomika dan Bisnis, Universitas Gadjah Mada, Yogyakarta
(*) Corresponding Author
Abstract
Penelitian ini telah mengurutkan kebutuhan UMKM dan menganalisisnya. Urutan kebutuhan UMKM setelah dianalisis secara urut adalah aksesibilitas modal, teknologi informasi, kualitas layanan, keunggulan kompetitif, dan inovasi. Penelitian ini bertujuan untuk membuktikan apakah kebutuhan-kebutuhan dalam UMKM mampu meningkatkan kinerja mereka dari perspektif baru, yakni menggunakan kerangka logika Maslow dengan valensi teori untuk konteks organisasi atas alasan seolah-olah UMKM itu adalah manusia. Penelitian ini menggunakan metode kuantitatif dengan survei secara online kepada para pelaku UMKM provinsi di Indonesia yang memenuhi kriteria modal usaha atau hasil penjualan tahunan sesuai PP Nomor 7 Tahun 2021. Responden yang terkumpul sejumlah 374. Analisis data dilakukan dengan regresi berganda. Hasil penelitian menunjukkan bahwa kemudahan akses modal, teknologi informasi, kualitas layanan, keunggulan kompetitif, dan inovasi, berpengaruh positif terhadap kinerja UMKM.
Keywords
Full Text:
PDFReferences
Allen, J., Muñoz, J. C., & Ortúzar, J. D.D. (2019). Understanding Public Transport Satisfaction: Using Maslow’s Hierarchy of (Transit) Needs. Transport Policy, 81, 75-94. https://doi.org/10.1016/j.tranpol.2019.06.005
Amos, D., Au-Yong, C. P., & Musa, Z.N. (2021). The mediation effects of finance on the relationship between service quality and performance of hospital facilities management services. Facilities. https://doi.org/10.1108/F-12-2020-0130
Bank, W. (2013). Doing Business 2014: Understanding Regulations for Small and Medium-SizeBeck,T., Demirgüç-Kunt, A., & Maksimovic, V. (2008). Financing patternaround the 467–487. https://doi.org/10.1016/j.jfineco.007.10.005Bongomin, G. O. C., Ntayi, J. M., Munene, J. C., & Malinga. C. A. (2017). The relationship between access to finance and growth of SMEs in developing economies: Financial literacy as a moderator. Review of International Business and Strategy, Vol. 27 No. 4, pp.520-538. https://doi.org/10.1108/RIBS-04-2017-0037
Borah, P.S., Iqbal, S., & Akhtar, S. (2022). Linking social media usage and SME’s sustainable performance: The role of digital leadership and innovation capabilities. Technology in Society, Vol. 68. https://doi.org/10.1016/j.techsoc.2022.101900
Chege, S.M., & Wang, D. (2020). The influence of technology innovation on SME performance
Enterprises. Netherlands: World Bank Publications.world: Are small firms different? Journal of Financial Economics,89(3),hrough environmental sustainability practices in Kenya. Technology in Society, Vol. 60. https://doi.org/10.1016/j.techsoc.2019.101210
Chen, J. S., & Tsou, H. T. (2007).Information technology adoption for service innovation practices and competitive advantage: The case of financial firms. Information Research, 12(3).
Chen, L., Ellis, S. C., & Suresh, N. (2016). A supplier development adoption framework using expectancy theory. International Journal of Operations & Production Management, 36(5), 592–615. https://doi.org/10.1108/IJOPM-09-2013-0413
Cicea, C., Popa, I., Marinescu, C., & Ștefan, S. C. (2019). Determinants of SMEs’ performance: evidence from European countries. Economic Research-Ekonomska Istrazivanja, 32(1), 1602–1620.https://doi.org/10.1080/1331677X.2019.163669
Gök, O., & Peker, S. (2017).Understanding the links among innovation performance, market performance and financial performance. Review of Managerial Science, 11(3), 605–631. https://doi.org/10.1007/s11846-016-0198-8
Gordon, G. G. (1965). The relationship of satisfiers and dissatisfiers to productivity, turnover and morale, American Psychologist. 20, 499-502.
Gunday, G., Ulusoy, G., Kilic, K., & Alpkan, L. (2011). Effects of innovation types on firm performance. International Journal of Production Economics, 133(2),
662–676. https://doi.org/10.1016/j.ijpe.2011.05.014
Hameed, N. S. S., Salamzadeh, Y., Rahim, N. F. A., & Salamzadeh, A. (2021) The impact of business process reengineering on organizational performance during the coronavirus pandemic: moderating role of strategic thinking. Foresight.https://doi.org/10.1108/FS-02-2021-0036
Hess, J., & Story, J. (2005). Trust-based commitment: multidimensional consumer-brand relationships. Journal of Consumer Marketing, Vol. 22,313-322. https://doi.org/10.1108/07363760510623902
Huang, J., Li, W., Guo, L., & Hall, J. W. (2022). Information and communications technology infrastructure and firm growth: An empirical study of China’s cities. Telecommunications Policy, Vol.46. https://doi.org/10.1016/j.telpol.2021.102263
Hogan, S. J., & Coote, L. V. (2014).
Organizational culture, innovation, and performance: A test of Schein’s model. Journal of Business Research, 67(8), 1609–1621. https://doi.org/10.1016/j.jbusres.2013.09.007
Kaleka, A., & Morgan, N. A. (2017).Which Competitive Advantage(s)? Competitive Advantage–Market Performance Relationships in International Markets. Journal of International Marketing, 25(4):25-49. https://doi.org/10.1509/jim.16.0058
Kemenkop-UKM. (2020). Peraturan Menteri Koperasi dan Usaha Kecil dan Menengah Tentang Rencana Strategis Kementerian Koperasi dan Usaha Kecil dan Menengah Tahun 2020-2024. kemenkopukm.go.id, Juni 29. https://kemenkopukm.go.id/uploa ds/laporan/1602751704_Permen
%20KUKM%20Nomor%205%20Tahun%202020%20tentang%20 Renstra%20Kementerian%20Ko perasi%20dan%20UKM%20Tah un%202020-2024.pdf. (diakses pada, 24 Februari 2022).
Kemenkop-UKM. (2021). TARGET PEMERINTAH 30 JUTA UMKM MASUK EKOSISTEM DIGITAL PADA TAHUN 2024. kemenkopukm.go.id, Juni 02. https://kemenkopukm.go.id/read/t arget-pemerintah-30-juta-umkm-masuk-ekosistem-digital-pada-tahun-2024. (diakses pada, 24 Februari 2022).
Kim, S., Kim, B., & Seo, M. (2020).Impacts of Sustainable Information Technology Capabilities on Information
Security Assimilation: The Moderating Effects of Policy— Technology Balance. Sustainability, 12(5). https://doi.org/10.3390/su12156139
Kotler, P., & Keller, K. L. (2012). Manajemen Pemasaran. PT Indeks.
Malepati, V., Latha, C. M., & Nageswararao, K. S. (2021). Determinants of Access to Finance by MSMEs in Andhra Pradesh. SEDME (Small Enterprises Development, Management & Extension Journal), 48(2), 203-219. https://doi.org/10.1177/09708464211066630
Osano, H. M., & Languitone, H. (2015). Factors influencing access to finance by SMEs in Mozambique: case of SMEs in Maputo central business district. Journal of Innovation and Entrepreneurship, 5(1). https://doi.org/10.1186/s13731-016-0041-0
Panjaitan, J. M.P, Darwin, M., Bastian, I., & Sukamdi, S. (2020). What Do Banks, Rural Credit Institutions, and Regulators Infer from the Current Strengths and Standing of Indonesian SMEs?. Gadjah Mada International Journal of Business,22(1). https://doi.org/10.22146/gamaijb.53968
Papulová, Z., Gažová, A., Šlenker, M.,& Papula, J. (2021). Performance Measurement System: Implementation Process in SMEs. Sustainability, 13(9), 4794. https://doi.org/10.3390/su13094794
Potjanajaruwit, P. (2018). Competitive advantage effects on firm performance: a case study of startups in Thailand. Journal of International Studies, 11(3), 104–111. https://doi.org/10.14254/2071-8330.2018/11-3/9
Pulka, B. M. (2021). Entrepreneurial competencies, entrepreneurial orientation, entrepreneurial network, government business support and SMEs performance. The moderating role of the external environment. 28(4), 586–618. https://doi.org/10.1108/JSBED-12-2018-0390
Rajapathirana, R. P. J., & Hui, Y. (2017). Relationship between innovation capability, innovation type, and firm performance. Journal of Innovation & Knowledge, 3(1),44–55. https://doi.org/10.1016/j.jik.2017.06.002
Robbins, S. P., & Timothy, A.J. (2009).Perilaku Organisasi(Organizational Behavior). Edisi 12. Salemba Empat, Jakarta., 224. Santos, J. B., & Brito, L. A. L. (2014) Toward a Subjective Measurement Model for Firm Performance. BAR,9(6), 95–117. https://doi.org/10.1590/S180776922012000500007
Sekaran, U., & Bougie, R. (2013).esearch Methods for Business. John Wiley & Sons Ltd.Sharan, P. (1967). Public administration. Agra: Gaya Prasad and Sons.
Stoll, E. E., & Ha-Brookshire, J. E. (2012). Motivations for Success: Case of U.S. Textile and Apparel Small- and Medium-Sized Enterprises. Clothing and Textiles Research Journal, 30(2), 149-163. https://doi.org/10.1177/0887302X11429740
Sumardi, & Fernandes, A. A. R. (2020).The influence of quality management on organization performance: service quality and product characteristics as a medium. Property Management, 38(3), 383–403. https://doi.org/10.1108/PM-10-2019-0060
Sureshchandar, G. S., Rajendran, C., & Anantharaman, R. N. (2002). The relationship between service quality and customer satisfaction— A factor specific approach. Journal of Services Marketing, Vol. 16, pp363-379. https://doi.org/10.1108/08876040210433248
Tripathy, S., Aich, S., Chakraborty, A.,& Lee, G. M. (2016). Information technology is an enabling factor affecting supply chain performance in Indian SMEs: A structural equation modelling approach. Journal of Modelling in Management, 11(1), 269–287. https://doi.org/10.1108/JM2-012014-0004
Tuzzolino, F., & Armandi, B. R. (1981).A need-hierarchy framework for assessign corporate social responsi- bility. Academy of Management Review, 6, 21-28. https://doi.org/10.5465/amr.1981.4287982
Vij, S., & Bedi, H. S. (2016). Are subjective business performance measures justified ? International Journal of Productivity and Performance Management, 65(5),603–621. https://doi.org/10.1108/IJPPM-12-2014-0196
Wilden, R., Gudergan, S. P., & Nielsen, B. B. (2013). Dynamic Capabilities and Performance : Strategy, Structure and Environment. Long Range Planning, 46(1–2), 72–96. https://doi.org/10.1016/j.lrp.2012.12.001
Zhou, K. Z., Brown, J. R., & Dev, C. S. (2009). Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of Business Research, 62(11), 1063–1070. https://doi.org/10.1016/j.jbusres.2008.10.001
DOI: https://doi.org/10.22146/abis.v11i3.85988
Article Metrics
Abstract views : 1890
| 
views : 12847
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 4.0 International License.
______________________________________________________________________________________________________
2302 - 1500